Motivation Science Insights
2025-12-20 09:37:54

Exploring the Science of Motivation in the Workplace: Insights from a Leading CHRO

Report on the Event: The CHRO Discusses Motivation



On November 21, 2025, Trustyyle, under the leadership of CEO Yosuke Yoshida, organized an insightful event titled “The CHRO Who Continues to Focus on Results Talks About Motivation: Understanding What Drives People in the Workplace through Science.” Hosted within the “HR Library” community, this event featured a distinguished keynote address by Koji Ota, Senior Executive Officer and CHRO at Yumemi Inc. Throughout the session, Ota shared his insights on motivation, fostering a dynamic dialogue among attendees that culminated in an enriching experience.

Background and Purpose of the Event


The HR Library serves as a vibrant community where HR professionals come together to learn and share knowledge. One of the focal points of this event was the scientific understanding of motivation and its direct impact on workplace performance and organizational success. Ota, a seasoned expert in the field, has authored the book "The Scientific Method of Effectively Motivating the Workplace - 26 Skills to Naturally Inspire Engagement," which underpins the theme of the discussion.

The goal was to delve into why Ota, a staunch advocate for results, is now discussing motivation and what participants can take away as actionable insights for enhancing employee engagement in their own settings.

Speaker Profile


Koji Ota
Senior Executive Officer, CHRO of Yumemi Inc.
Ota's journey in the HR domain has seen him transition from system integration to becoming a pivotal member of Yumemi Inc. His roles include overseeing existing business promotion, new business development, and all aspects related to human resources. Under his leadership, the company has evolved into a leading organization in supporting DX and in-house development, earning numerous accolades in employee satisfaction.

In 2025, he played a key role in forming strategic partnerships with foreign consulting firms. Currently, he focuses on building synergies and restructuring the management foundation between both entities.

Participant Feedback


Feedback collected via post-event surveys revealed that attendees were deeply impressed by Ota's expertise and passionate messages rooted in real-world experiences. Here are some selected comments:
  • - "The message resonated with my own experiences on what true happiness means, urging the need for actionable steps within my own organization."
  • - "I learned the importance of providing specific positive feedback to encourage behaviors. Going forward, I will be more concrete in my communications."
  • - "This was my first event at HR Library, and I appreciated the welcoming atmosphere. It was enlightening to connect happiness with performance. I'm considering becoming an HR Library member."
  • - "I was reminded of how challenging it is to execute simple concepts effectively! It brought to light the definition of happiness in a workplace context."
  • - "Understanding both positive and negative aspects, and recognizing what leads to happiness in an organizational context were key takeaways for me. I now have a clearer perspective on the observations and communications required in my work environment."

Key Outcomes and Future Vision


The event successfully equipped participants with practical insights into the science of motivation, emphasizing the equilibrium between employee well-being and organizational achievements. The HR Library is committed to ongoing efforts under the tagline “Learning with Others to Shape the Future,” focusing on key themes like human capital management, organizational development, and HR technology.

About the HR Library


The HR Library, which opened on April 1, 2024, in Nihonbashi, Tokyo, is a co-working space and community hub for HR professionals. It boasts a collection of over 2,500 HR-related books and has more than 700 members. The mission is to foster learning and collaboration among its members.
Location: 6F WACROSS NINGYOCHO, 1-12-7 Kakigaracho, Chuo City, Tokyo
Established: April 1, 2024
Official Website: hr-library.jp
Official X: X.com/hr_library0401
LinkedIn: linkedin.com/company/hr-library/


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Topics People & Culture)

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