#Lucid Group #Josh Hart #Jalen Brunson

Lucid Group Partners with NBA Stars for a Game-Changing Campaign

In a bold move merging the worlds of sports and automotive innovation, Lucid Group, Inc. (NASDAQ: LCID) has announced a new partnership with NBA superstars Jalen Brunson and Josh Hart. This collaboration aims to highlight the shared ambition for excellence and performance that both Lucid and these elite athletes embody. Launching in conjunction with the New York Knicks home opener against the Cleveland Cavaliers, this campaign is set to captivate audiences with its dynamic and visually compelling marketing strategies.

The Vision Behind the Collaboration

Lucid, known for manufacturing the world's most advanced electric vehicles, seeks to redefine what it means to strive for greatness. By teaming up with Brunson and Hart, Lucid is not only promoting the luxury and technological prowess of its vehicles but also championing a mentality that rejects mediocrity. Akerho "AK" Oghoghomeh, Senior Vice President of Marketing at Lucid, praised the duo for their commitment to their craft.

"Jalen and Josh are two of the NBA's brightest stars, bringing the same commitment to excellence that drives our mission at Lucid," he said.

Both athletes exemplify a relentless drive to improve and push boundaries, qualities that resonate deeply with Lucid's brand ethos. The partnership integrates sports culture, innovation, and lifestyle, which reflects a significant cultural moment. This synergy aligns with Lucid's broader