#China #Hisense #Qingdao #Kantar BrandZ #UEFA EURO 2024

Hisense's Remarkable Achievements in Global Brand Recognition

Hisense, a prominent player in the consumer electronics and home appliances sector, has once again marked a significant achievement by securing a place among the top ten in the recently released Kantar BrandZ Chinese Global Brand Builders 2025 rankings. This recognition is especially noteworthy as it marks the ninth consecutive year that Hisense has been included in this prestigious list, solidifying its reputation as a leading global brand in the television sector.

Understanding the Kantar BrandZ Rankings

The Kantar BrandZ rankings evaluate the global strength of Chinese brands through a comprehensive methodology. This methodology takes into account various factors such as financial performance, consumer perception, brand strength, and overall international presence. Hisense's consistent global dynamism reflects its long-term investments in localized research and development (R&D), manufacturing, and marketing across multiple international territories. Currently, the company operates 31 R&D centers, 36 industrial parks, and 64 office locations globally, which support its expansive footprint in the consumer electronics market.

Marketing Strategies Driving Hisense's Success

A critical component of Hisense's global brand value lies in its innovative sports marketing strategy. For instance, during the UEFA EURO 2024™, Hisense launched an engaging video campaign on YouTube, intertwining emotional storytelling with product integration. This campaign effectively captured the attention of a diverse array of audiences across sports, technology, and home entertainment sectors worldwide.

Such ambitious marketing efforts culminated in Hisense receiving accolades at the 2025 YouTube Works Awards China, reinforcing its ability to create compelling and culturally relevant content on an international scale. As the company prepares for its role in the upcoming FIFA Club World Cup™ 2025, Hisense is escalating its global sports presence further.

Technological Innovations and Global Marketing

Hisense is not simply about recognition but also innovation. They pride themselves on their cutting-edge technologies that enhance viewing experiences, such as ULED X and TriChroma Laser, with immersive features designed to create a next-generation viewing experience. Their marketing campaigns, including prominent stadium advertisements proclaiming “Hisense 100'' TV, Global No.1,” reflect their commitment to promoting these innovations on a global stage.

Growth in Brand Awareness

According to Ipsos, brand recognition for Hisense outside of China has significantly increased from 30% in 2018 to an impressive 56% in 2024. This growth indicates a strengthening trust and recognition among consumers on a global scale, underscoring Hisense’s success in building its brand image effectively.

Conclusion

Hisense's achievement in the Kantar BrandZ Chinese Global Brand Builders 2025 rankings reaffirms its status as a dynamic global brand. With ongoing emphasis on innovation, strategic marketing, and meaningful connections with consumers worldwide, Hisense continues to evolve in the competitive market of consumer electronics. Founded in 1969, the company has become a globally recognized leader, operating in over 160 countries with high-quality multimedia products, home appliances, and intelligent IT solutions. Notably, according to Omdia, Hisense ranks second globally in terms of television shipments (2022-2024) and leads in the 100-inch television segment, showcasing their strength in the market.

With its commitment to global sports partnerships, Hisense aims to engage audiences worldwide effectively. The future looks bright for Hisense, promising continued growth and brand excellence on the global stage.