Leica Celebrates 100 Years with New SL3-S Camera Kits for Enthusiasts
Leica Camera AG is commemorating a remarkable milestone in its history: the 100th anniversary of the first series-produced Leica camera, the Leica I. To celebrate this momentous occasion, the company has unveiled a selection of four new SL3-S kits that cater to both first-time users and experienced photographers within the Leica SL-System community.
The SL3-S, the latest addition to the SL family, comes equipped with a powerful 24-megapixel full-frame sensor, ensuring exceptional image quality in various shooting environments. Its swift operational capabilities and precise autofocus system have made it a favorite among photography enthusiasts. Additionally, the SL3-S allows for 6K video recording, with advanced features such as 32 open-gate recording that enhance flexibility when creating diverse video content.
Moreover, the SL3-S is the first model in the SL series to include content credentials technology, which establishes the authenticity of photographs through verifiable content. This feature is particularly attractive for professionals seeking to maintain integrity in their visual storytelling.
The kits released by Leica include a range of options, adapting to various user needs. The offerings consist of versatile Vario lenses as well as fast prime lenses, ensuring that every photographic endeavor is supported with the needed flexibility and quality.
The newly launched SL3-S kits are as follows:
1. SL3-S Vario Kit 28–70 with Vario-Elmarit-SL 28–70 f/2.8 ASPH. priced at $6,495 (Available from June 12, 2025)
2. SL3-S Vario Kit 24–70 with Vario-Elmarit-SL 24–70 f/2.8 ASPH. priced at $7,995 (New)
3. SL3-S Vario Kit 24–70 + 70–200 with Vario-Elmarit-SL 24–70 f/2.8 ASPH. and Vario-Elmarit-SL 70–200 f/2.8 ASPH. priced at $10,995 (New)
4. SL3-S Prime Kit 35 with Summicron-SL 35 f/2 ASPH. priced at $7,395 (New)
5. SL3-S Prime Kit 50 with Summicron-SL 50 f/2 ASPH. priced at $7,195 (New)
The Leica I, which debuted in 1925, transformed photography by being the first 35mm still camera produced on a mass scale. Its compact design initiated a significant shift in photographic practices globally, opening doors for countless applications. This year, under the theme "100 Years of Leica: Witness to a Century," Leica celebrates its heritage through cultural engagements, unique product editions, and international events across major cities such as Dubai, Milan, New York, Shanghai, and Tokyo.
The anniversary celebrations will peak in June during a week-long event at the company's headquarters in Wetzlar, where photography aficionados can look forward to exclusive exhibitions showcasing the works of renowned artists within the Leica Gallery network worldwide. These developments underline Leica’s commitment to innovation and cultural expression, reinforcing its role in the evolution of photography over the past century.
As the photographic world continually evolves, Leica remains at the forefront, not only by providing high-quality imaging solutions but also by contributing to the ongoing discourse about photographic art and authenticity. The SL3-S kits are just the beginning of Leica’s celebration, as the brand aims to inspire new generations of photographers to make their mark in the ever-expanding universe of visual storytelling.
The SL3-S, the latest addition to the SL family, comes equipped with a powerful 24-megapixel full-frame sensor, ensuring exceptional image quality in various shooting environments. Its swift operational capabilities and precise autofocus system have made it a favorite among photography enthusiasts. Additionally, the SL3-S allows for 6K video recording, with advanced features such as 32 open-gate recording that enhance flexibility when creating diverse video content.
Moreover, the SL3-S is the first model in the SL series to include content credentials technology, which establishes the authenticity of photographs through verifiable content. This feature is particularly attractive for professionals seeking to maintain integrity in their visual storytelling.
The kits released by Leica include a range of options, adapting to various user needs. The offerings consist of versatile Vario lenses as well as fast prime lenses, ensuring that every photographic endeavor is supported with the needed flexibility and quality.
The newly launched SL3-S kits are as follows:
1. SL3-S Vario Kit 28–70 with Vario-Elmarit-SL 28–70 f/2.8 ASPH. priced at $6,495 (Available from June 12, 2025)
2. SL3-S Vario Kit 24–70 with Vario-Elmarit-SL 24–70 f/2.8 ASPH. priced at $7,995 (New)
3. SL3-S Vario Kit 24–70 + 70–200 with Vario-Elmarit-SL 24–70 f/2.8 ASPH. and Vario-Elmarit-SL 70–200 f/2.8 ASPH. priced at $10,995 (New)
4. SL3-S Prime Kit 35 with Summicron-SL 35 f/2 ASPH. priced at $7,395 (New)
5. SL3-S Prime Kit 50 with Summicron-SL 50 f/2 ASPH. priced at $7,195 (New)
The Leica I, which debuted in 1925, transformed photography by being the first 35mm still camera produced on a mass scale. Its compact design initiated a significant shift in photographic practices globally, opening doors for countless applications. This year, under the theme "100 Years of Leica: Witness to a Century," Leica celebrates its heritage through cultural engagements, unique product editions, and international events across major cities such as Dubai, Milan, New York, Shanghai, and Tokyo.
The anniversary celebrations will peak in June during a week-long event at the company's headquarters in Wetzlar, where photography aficionados can look forward to exclusive exhibitions showcasing the works of renowned artists within the Leica Gallery network worldwide. These developments underline Leica’s commitment to innovation and cultural expression, reinforcing its role in the evolution of photography over the past century.
As the photographic world continually evolves, Leica remains at the forefront, not only by providing high-quality imaging solutions but also by contributing to the ongoing discourse about photographic art and authenticity. The SL3-S kits are just the beginning of Leica’s celebration, as the brand aims to inspire new generations of photographers to make their mark in the ever-expanding universe of visual storytelling.
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