Kayou's U.S. Launch Marks a New Era for Collectible Fandom
Kayou, a top-tier Chinese entertainment firm and the leading trading card brand in China, is making its debut in the U.S. market. This strategic move aims to tap into the world's largest trading card market, aligning with its vision to establish a global ecosystem that cultivates culture and fan engagement. The company formally announced its entry at the renowned New York Comic Con (NYCC), unveiling three of its prized franchises: MY LITTLE PONY, NARUTO, and tokidoki, all under the theme ‘Here for the Superfans.’
The introduction of MY LITTLE PONY Friendship Eternal Cards — Moon Edition is particularly exciting. Developed under Hasbro's license, this card series boasts impressive artistic renditions. The highlight includes the Crystal Fantasy Secret Rare (SC) cards that portray the Mane 6 as Greek Goddesses and the Four Seasons Super Golden Rare (SGR) cards that draw inspiration from traditional Chinese art.
Similarly, the NARUTO Smriti Collectible Cards — Heaven Scroll Edition offers a fresh take on the beloved series, employing luxurious ukiyo-e aesthetics for its Scenario-E (SE) cards and introducing large-scale stained-glass styled Special (SP) cards which feature intricate holographic backgrounds coupled with gold silk-screen printing.
Meanwhile, tokidoki's Wonder Voyage Collectible Cards — Roaming Edition promises to take fans on an immersive 'Adventure Journey.' With Brush Rare (BP) cards that create a breathtaking four-season panorama and the Extreme Rare (XR) cards presenting theatrical duos, this collection also utilizes holographic features and gold stamping to enhance the allure of the cards.
Kayou's competitive edge lies in its robust and cohesive industrial chain that includes innovative research and development (R&D), smart manufacturing, and superior craftsmanship, which collectively guarantee excellent products. Moreover, Kayou's sophisticated global IP management system fosters international collaborations and original content generation, making it not just a producer but a responsible guardian of intellectual property, aiming to enrich storytelling on a global scale.
The U.S. launch intends to enhance fandom culture through innovative commerce, with major retail collaborations set to include Amazon, Walmart, Target, GameStop, and Barnes & Noble, coupled with young platforms like TikTok Shop. In addition to these trading cards, Kayou plans to introduce a wider range of collectible products designed to engage U.S. consumers across various interests, including collectible figures, plush toys, and culturally themed stationery.
As Kayou embarks on its mission ‘Here for the Superfans,’ it promises to connect enthusiasts globally through compelling IP storytelling while imprinting a significant influence on the worldwide fan culture.
With Kayou designated as China’s No.1 trading card brand and highlighted in the Global Unicorn Index of 2025 by Hurun Wealth, the company’s expansion into the U.S. underscores its commitment to delivering unique collectible experiences that resonate with fans. This move will undoubtedly create exciting opportunities for collectors, as Kayou endeavors to redefine the dynamics of fandom worldwide.
The introduction of MY LITTLE PONY Friendship Eternal Cards — Moon Edition is particularly exciting. Developed under Hasbro's license, this card series boasts impressive artistic renditions. The highlight includes the Crystal Fantasy Secret Rare (SC) cards that portray the Mane 6 as Greek Goddesses and the Four Seasons Super Golden Rare (SGR) cards that draw inspiration from traditional Chinese art.
Similarly, the NARUTO Smriti Collectible Cards — Heaven Scroll Edition offers a fresh take on the beloved series, employing luxurious ukiyo-e aesthetics for its Scenario-E (SE) cards and introducing large-scale stained-glass styled Special (SP) cards which feature intricate holographic backgrounds coupled with gold silk-screen printing.
Meanwhile, tokidoki's Wonder Voyage Collectible Cards — Roaming Edition promises to take fans on an immersive 'Adventure Journey.' With Brush Rare (BP) cards that create a breathtaking four-season panorama and the Extreme Rare (XR) cards presenting theatrical duos, this collection also utilizes holographic features and gold stamping to enhance the allure of the cards.
Kayou's competitive edge lies in its robust and cohesive industrial chain that includes innovative research and development (R&D), smart manufacturing, and superior craftsmanship, which collectively guarantee excellent products. Moreover, Kayou's sophisticated global IP management system fosters international collaborations and original content generation, making it not just a producer but a responsible guardian of intellectual property, aiming to enrich storytelling on a global scale.
The U.S. launch intends to enhance fandom culture through innovative commerce, with major retail collaborations set to include Amazon, Walmart, Target, GameStop, and Barnes & Noble, coupled with young platforms like TikTok Shop. In addition to these trading cards, Kayou plans to introduce a wider range of collectible products designed to engage U.S. consumers across various interests, including collectible figures, plush toys, and culturally themed stationery.
As Kayou embarks on its mission ‘Here for the Superfans,’ it promises to connect enthusiasts globally through compelling IP storytelling while imprinting a significant influence on the worldwide fan culture.
With Kayou designated as China’s No.1 trading card brand and highlighted in the Global Unicorn Index of 2025 by Hurun Wealth, the company’s expansion into the U.S. underscores its commitment to delivering unique collectible experiences that resonate with fans. This move will undoubtedly create exciting opportunities for collectors, as Kayou endeavors to redefine the dynamics of fandom worldwide.
Topics Entertainment & Media）
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