#ACTO #CxZone #Pharmaceutical Technology

ACTO's CxZone Wins Dual Honors at 2025 Pharmaceutical Technology Excellence Awards

In a remarkable achievement, ACTO's CxZone has secured dual honors at the prestigious 2025 Pharmaceutical Technology Excellence Awards, held this year. This recognition underscores the pivotal role of CxZone as a pioneering AI-simulated roleplay solution specifically customized for professionals in the pharmaceutical field. Winning awards in both the Innovation (AI Roleplay) and Product Launches (Field Simulation) categories, ACTO has proven its commitment to enhancing the industry through technological advancements.

The Groundbreaking CxZone Solution

CxZone is recognized as the first and only AI-simulated roleplay platform engineered exclusively for pharmaceutical field representatives. Created within the framework of the company's mission to improve field engagement, this platform allows pharmaceutical sales representatives to refine their communication skills through simulated interactions with healthcare providers (HCPs). By developing CxZone, ACTO aims to facilitate more authentic and impactful conversations between field reps and HCPs, a critical element in the life sciences industry.

According to Parth Khanna, CEO of ACTO, this accolade acknowledges the efforts to create a solution that empowers representatives to engage in the most human way possible during challenging conversations. CxZone allows pharmaceutical field professionals to rehearse various scenarios, manage complex dialogues, and bolster their confidence, ultimately leading to more trustworthy relationships with healthcare providers.

Addressing Industry Challenges

The Pharmaceutical Technology Excellence Awards judges highlighted the innovative nature of CxZone. They emphasized how the platform tackles a persistent issue many pharmaceutical organizations face: aligning headquarters strategies with effective conversations in the field. Reports suggest that only 28% of HCPs feel their interactions with field representatives adequately meet their professional needs. CxZone aims to close this gap, providing tools and methodologies that enhance field engagement.

Moreover, the integration of CxZone with Veeva Vault PromoMats and MedComms is noteworthy. This unique feature allows for the construction of practice scenarios based on the most current medical, legal, and regulatory (MLR)-approved content, setting a new standard within the industry.

Enhancing Field Simulation Experiences

In the category of Product Launches (Field Simulation), ACTO has shifted the focus toward enhancing HCP dialogue quality. CxZone enables field professionals to improve their clinical fluency and product messaging and offers them specific feedback scores regarding their