#None #ST-GERMAIN #Hugo Spritz #Sophie Turner

Sophie Turner Celebrates Summer in France with ST-GERMAIN Hugo Spritz

This summer, actress and fashion icon Sophie Turner returns to the picturesque South of France to rekindle her affair with the delightful ST-GERMAIN Hugo Spritz. In a captivating sequel to last year's campaign, Turner invites fans to "Sip Into Something Fresher" as she takes center stage not just as a model but also as a budding bartender, demonstrating her charm behind the bar.

ST-GERMAIN® Elderflower Liqueur announced the return of the ST-GERMAIN Hugo Spritz as a summer staple, vying for the title of the season's most desirable cocktail. The campaign not only highlights the light and refreshing taste of the Hugo Spritz but also aims to inspire cocktail enthusiasts to embrace a more vibrant and joyful drink experience.

In this new chapter, Turner showcases just how easy it is to whip up this elegant cocktail, combining ST-GERMAIN, prosecco, sparkling water, a sprig of mint, and a lime wedge for garnish. "I'm thrilled to continue my partnership with ST-GERMAIN, a brand that embodies the philosophy of celebrating life's lighter moments," Turner shares. With her signature wit, she acknowledges her limited cooking skills but shines when it comes to mixing drinks, proving that making the perfect ST-GERMAIN Hugo Spritz can be simple and enjoyable.

Google search data highlights the growing popularity of this stylish cocktail, ranking it among the top choices among modern drinkers. With an impressive increase in search volume - a staggering 49% for the ST-GERMAIN Spritz and 122% for its cousin, the Italian Hugo Spritz, it seems more people are looking to enhance their sipping experience with something fresher and sweeter. The new campaign encourages everyone to break away from traditional choices and indulge in this modern cocktail, perfect for summer gatherings.

As part of the campaign, ST-GERMAIN will host various global activations aimed at engaging cocktail lovers, including pop-ups in trendy locations like Nordstrom's flagship in New York City dubbed "La Terrasse." These events promise a vibrant atmosphere, where guests can taste sophisticated ST-GERMAIN cocktails inspired by Turner's favorite snacks, all while celebrating the spirit of summer.

Emma Fox, Global Vice President of ST-GERMAIN, expressed enthusiasm about the campaign's potential. "Sophie Turner has been pivotal in introducing the ST-GERMAIN Hugo Spritz's lighter and sweeter profile. Her effortless charm resonates with audiences and positions her as the ideal ambassador for our brand," Fox noted.

The summer of 2025 marks a moment for revelry as ST-GERMAIN takes center stage at some of the hottest events and venues, fostering unforgettable experiences with their invigorating Hugo Spritz. Whether lounging on the sun-soaked beaches of St. Tropez or enjoying the mesmerizing views of the Amalfi Coast, ST-GERMAIN is set to capture the essence of summer celebration.

To create your own refreshing ST-GERMAIN Hugo Spritz, follow this simple recipe:

Recipe for ST-GERMAIN Hugo Spritz

Ingredients:

• - 1½ oz ST-GERMAIN Elderflower Liqueur
• - 2 oz MARTINI Prosecco
• - 2 oz sparkling water
• - Fresh mint sprig and lime wedge for garnish

Directions:
1. Fill a wine glass with ice.
2. Add the ST-GERMAIN and top with prosecco and sparkling water.
3. Stir gently to combine all ingredients.
4. Garnish with a mint sprig and lime wedge.

This summer, join Sophie Turner in celebrating the spirit of the season with the ST-GERMAIN Hugo Spritz, a cocktail that promises to elevate every occasion. For a complete experience, visit www.stgermainliqueur.com and follow the latest updates on Instagram at @StGermainDrinks and @SophieT.

Let’s sip into something fresher and brighter together this summer!