Nicola Feletto Appointed as CEO of VETROelite, a TricorBraun Company

VETROelite Names Nicola Feletto as New CEO

VETROelite, a subsidiary of TricorBraun, proudly announces the appointment of Nicola Feletto as its new Chief Executive Officer. This leadership transition comes at a significant time for the company as it looks to enhance its operations globally while staying true to its commitment to quality and customer collaboration. Nicola steps into the role, succeeding his father, Daniele Feletto, who has dedicated over three decades to leading the company and will assist during the transition until his retirement in April 2026.

Matthew Hirst, President of TricorBraun Europe, remarked on the importance of this appointment, stating, “Nicola's profound industry knowledge, coupled with his passion and vision, assures a seamless transition and revitalized energy to tackle future challenges.” Hirst expressed confidence that VETROelite will continue to thrive under Nicola’s leadership, driven by innovation and the core values that have always defined the company.

Nicola Feletto has been an integral part of VETROelite for over ten years. He started as the Sales Manager for the UK market, where he successfully built the market and established long-term partnerships with major clients from the ground up. Since 2021, following VETROelite’s acquisition by TricorBraun, Nicola has served as Sales Director, playing a pivotal role in business operations and establishing himself as a key figure within the organization.

Expressing his enthusiasm for this new role, Nicola stated, “It is an honor to lead VETROelite into this new chapter. Our company has a proud legacy, a robust culture, and an incredibly talented team. I look forward to building on the foundation laid by my father, Daniele, and delivering exceptional service to our clients as we steer the company towards greater success.”

Founded by Daniele Feletto in 1994, VETROelite has consistently upheld values of integrity and excellence, becoming a trusted partner for premium brands worldwide. The company specializes in designing and distributing high-end glass packaging, offering a broad array of products including bottles, carafes, jars, and containers for sectors such as spirits, gourmet food, cosmetics, and home fragrances.

Under Nicola's guidance, VETROelite aims to further enhance its design expertise, flexible production options, and global distribution capabilities, ensuring clients have access to innovative packaging solutions. As an integral part of TricorBraun, which has been a leader in the packaging industry since 1902, VETROelite is poised for a promising future with its focus on solving complex packaging challenges for its clients.

With a workforce of over 2,000 professionals operating in more than 100 locations across the Americas, Europe, Asia, and Australia, TricorBraun leverages its scale and expertise to help clients succeed in the marketplace. As VETROelite embarks on this new era, the leadership and experience of Nicola Feletto will be crucial in driving continued innovation and growth, ensuring the company remains at the forefront of the glass packaging industry.

In conclusion, the transition in leadership at VETROelite marks not just a family legacy but a strategic move towards fostering growth and adapting to future industry developments. As Nicola Feletto takes over as CEO, many will be watching closely to see how he will carry forward the vision set by his father and propel the company into new heights of success.