Lionsgate and Scentbird Collaborate on Unique John Wick Fragrance Launch

Scentbird and Lionsgate's John Wick Collaboration

Scentbird has unveiled an exciting new partnership with Lionsgate, based on the beloved John Wick franchise. This collaboration introduces a unique fragrance, the John Wick Eau de Parfum, inspired by the character's mystique and action-packed world. The perfume is described as an aromatic, woody blend, with top notes of spiced lemon and a distinctive gunmetal accord, enriched with clary sage, cedarwood, and amber bourbon.

Elena Lécué, CMO of Scentbird, expressed her enthusiasm for the collaboration, stating, "We are always looking for innovative ways to elevate fragrance beyond the bottle. John Wick is an iconic franchise with a dedicated fan base, and this project brings fragrance discovery into a culturally significant moment. We are merging storytelling and collectibility in a way that feels fresh and uniquely Scentbird."

The fragrance captures the essence of John Wick, reflecting his precision, intensity, and sophistication. Debbie Olshan, Director of Consumer Products at Lionsgate, added, "This partnership allows us to extend the John Wick experience beyond the screen and into the daily lives of fans. It offers an immersive engagement with the franchise for both long-time fans and newcomers."

This initiative is part of Scentbird's broader strategy to transcend traditional fragrance marketing by creating products that resonate with cultural narratives and fandoms. The brand aims to foster deeper subscriber loyalty and attract new audiences through limited-edition drops that tie into popular franchises. The John Wick collaboration prominently reflects this vision, transforming fragrance into a cultural experience supported by integrated storytelling across various platforms including social media, PR, and more.

The launch will feature a phased rollout, designed to build anticipation and peak engagement. Campaign elements include story-driven social media content, creator partnerships, curated gifting, and a unique on-site immersive experience. An NYC street activation will also take place to spark conversations, generate social buzz, and encourage subscriptions.

The John Wick Eau de Parfum will be available for a limited time through Scentbird's subscription service as well as select standalone purchases. This move aligns with Scentbird’s model of providing customers access to a wide range of premium fragrances at an affordable price, fostering discovery among users as they find their ideal scent.

With over a million subscribers, Scentbird continues to lead in the fragrance subscription space, giving users the freedom to explore high-end perfumes and colognes. Lionsgate, a major player in the entertainment industry, leverages its portfolio of cinematic brands to create diverse consumer experiences, from merchandise to immersive attractions based on franchises like The Hunger Games and John Wick. With this partnership, both companies are poised to captivate scent enthusiasts and movie lovers alike.

For additional information about the new fragrance and to sign up for the subscription service, visit scentbird.com.