AI-Driven Purchases
2025-06-26 00:36:10

How User Behavior is Shifting Towards AI-Driven Purchases and Travel Decisions

Exploring the Transformation of Purchases and Decisions through Generative AI



The rise of generative AI technologies, such as ChatGPT, has significantly influenced consumer behaviors in recent years. A recent survey conducted by PLAN-B Marketing Partners, focused on the connection between everyday inquiries made through generative AI and the subsequent purchasing decisions made by users, has unveiled fascinating insights into this online phenomenon.

Background of the Study



With generative AI becoming increasingly accessible, more users are turning to these technologies for their informational needs. However, the distinct actions these users take behind the scenes remain largely obscured from businesses. Specifically, the types of questions users pose and the consumer behaviors they exhibit in response to AI-based dialogue have not been comprehensively visualized or understood.

Therefore, PLAN-B sought to investigate how generative AI is employed in daily life and the resulting actions that users take. This necessitated an extensive survey targeted toward marketing and web professionals, aiming to elucidate how companies should adapt to changes in user behavior brought about by the advent of generative AI.

Survey Overview



  • - Study Title: Survey on Purchasing Behavior through Dialogue with Generative AI 2025
  • - Survey Period: June 13-18, 2025
  • - Target Group: 150 users who regularly utilize generative AI for searches
  • - Method: Online questionnaire
  • - Conducted by: iBridge Inc.

Key Findings



40% Have Made Purchases or Travel Decisions Using AI



An astounding 42.7% of participants reported making product purchases based on interactions with generative AI, while 43.3% indicated that these interactions influenced their travel or dining decisions. This reflects a trend where generative AI is not merely a tool for information gathering, but it actively impacts users' consumer choices.

Particularly noteworthy is the similar percentage of users who reported making purchase decisions and travel choices, signaling the versatility of generative AI in both tangible and experiential aspects of consumption.

Categories of Purchases



Among those who made purchases due to AI interactions, the top items included:
  • - Cosmetics and Skincare: 40.6%
  • - Food and Beverages (including supplements): 39.1%
  • - Books and Magazines: 35.9%

Decision Points for Travel



For those who decided on travel destinations via AI, the key categories were:
  • - Restaurants: 56.9%
  • - Travel and Accommodations: 55.4%
  • - Clinics and Hospitals: 29.2%

These findings suggest that generative AI's ability to effectively summarize online specifications and reviews caters to the consumer need for quick, reliable information, significantly simplifying the decision-making process. This capability aids users in discovering options they might not have previously considered.

Verification through Search Engines



An interesting trend emerged concerning the verification of generative AI recommendations. Approximately 86.8% of users turned to Google or other search engines to corroborate AI-sourced information before making purchases. This cautious approach, wherein only 2.6% fully trusted AI without independent validation, indicates that while users recognize the utility of AI in prompting purchases, they remain vigilant regarding its accuracy and reliability.

Furthermore, these users view AI suggestions as preliminary options, often confirmed through traditional search platforms or social media assessments before finalizing decisions.

Insight into User Interactions with AI



User generated dialogue during their AI interactions also provides critical insights. For instance:
  • - A 30-something woman asked about necessary dietary supplements and subsequently acquired a multivitamin based on the AI's suggestion.
  • - A man in his 50s provided personal measurements to find clothing tailored to his body type, aided by AI's guidance regarding style.
  • - Others narrated their experiences in seeking recommendations for local dining options or travel attractions.

These interactions demonstrate generative AI’s pivotal role in guiding users from initial queries to definitive purchasing actions, suggesting a shift in the customer journey towards AI-led decision-making.

Conclusion



This survey highlights that over 40% of generative AI users act upon AI recommendations, transitioning from mere information gathering to concrete purchasing and decision-making actions. This phenomenon represents a burgeoning


画像1

画像2

画像3

画像4

画像5

画像6

画像7

画像8

画像9

画像10

画像11

画像12

Topics Consumer Products & Retail)

【About Using Articles】

You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.

【About Links】

Links are free to use.