Wonderful Indonesia Takes Center Stage in Berlin
In a vibrant bid to capture the attention of European travelers,
Wonderful Indonesia, the official tourism campaign launched by the Ministry of Tourism of the Republic of Indonesia, has made a striking entrance in Berlin this July. The initiative, which runs from July 1 to 31, brings a taste of Indonesia to the streets of the German capital through an integrated Open Bus Tour and an Out-of-Home (OOH) advertising campaign targeting popular city landmarks.
A Bold Statement of Beauty
This campaign seeks to immerse Berliners in the allure of Indonesia’s stunning landscapes and renowned tourist hotspots. Key destinations highlighted in the campaign include the breathtaking
Lake Toba in North Sumatra, the ancient wonder of
Borobudur in Central Java, the picturesque region of
Mandalika in West Nusa Tenggara, the famed
Labuan Bajo in East Nusa Tenggara, and the world-renowned island of
Bali. By showcasing these iconic sites, Wonderful Indonesia aims to strengthen the bond between Germany and Indonesia, encouraging Germans to experience the natural beauty and cultural richness that the archipelago has to offer.
Prominent advertising displays can be spotted at iconic locations such as
Kurfürstendamm, one of Berlin's main shopping streets. Furthermore, the open bus campaign covers significant routes that include major tourist attractions and bustling city centers such as
Potsdamer Platz,
Checkpoint Charlie, and the historic
Brandenburg Gate. This thorough outreach ensures that the campaign reaches a broad audience, enhancing visibility and engagement with potential travelers.
Strengthened Relationships
According to
Statistics Indonesia (BPS), international tourist arrivals recently saw an uptick, achieving 1.31 million visitors, marking a 14.01% increase year-on-year. Specifically, in May 2025, European visitors totaled 192,235, reflecting a steady growth trajectory in tourism. With a target of over 2.5 million European tourist arrivals in 2025, Indonesia seeks to attract approximately 327,000 visitors from Germany alone.
Tourism Minister
Widiyanti Putri Wardhana emphasized that this campaign signifies a strategic effort to bolster tourism promotion in Europe. The initiative aligns with Indonesia's flagship programs geared towards offering immersive, personal, and authentic experiences that span gastronomy, marine-related tourism, and wellness ventures. These key focuses were part of the conversation at the
Internationale Tourismus-Börse (ITB) Berlin 2025, where the minister participated in discussions surrounding the future of travel and tourism.
Commitment to Sustainable Tourism
Wonderful Indonesia's campaign is not solely about marketing travel but underscores the country's commitment to sustainable tourism practices and inclusive economic growth. The initiative demonstrates Indonesia's readiness to welcome international tourists in a secure, warm, and memorable manner. Such efforts serve to position Indonesia as a world-class tourist destination, enhancing its image among diverse global audiences.
“Out-of-home advertising allows us to engage with individuals in real time, seamlessly fitting into their daily routines. Bringing our message to a prominent European city like Berlin serves to increase awareness and encourages more travelers to consider Indonesia for their next adventure,” said Minister Widiyanti.
Conclusion
As Wonderful Indonesia rolls through Berlin, the campaign not only showcases the enchanting destinations of Indonesia but also plays an essential role in the revival and growth of the tourism sector after recent global challenges. For anyone intrigued by travel, culture, and breathtaking landscapes, Indonesia presents an irresistible invitation to explore a vibrant paradise filled with unique adventures.
For more detailed information and interactive content about Indonesia’s tourism offerings, visitors can follow Wonderful Indonesia on social media platforms, including Instagram, TikTok, and Facebook, or explore their website at
www.indonesia.travel.