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JET Hospitality Expands Through Strategic Partnerships and New Development Division

In a bold move to enhance its market position, JET Hospitality, a vanguard in lifestyle lodging across the Western United States, has announced several strategic initiatives and partnerships for the third quarter of 2025. This expansion comes as JET Hospitality looks to launch its Development Division, further strengthening its foothold in the competitive hospitality market.

Collaboration with HREC for Equity Representation

As part of its new venture, JET Hospitality has teamed up with HREC, a well-respected advisory firm in the hospitality investment arena, headquartered in Denver, Colorado. This collaboration involves engaging Chris Stein, Senior Vice President at HREC, to guide JET in aligning with capital partners that resonate with its entrepreneurial vision. Jesse Baker, CEO of JET Hospitality, commented, “The partnership with HREC is pivotal for diversifying our capital stack and meeting strategic timelines for growth.” This relationship is crucial for navigating the challenges of the boutique resort sector and is expected to yield long-term, exponential growth for the company.

Despite being one of the few outdoor brands untainted by institutional capital pressures, JET has identified 2025 as a turning point for securing funding necessary for development and acquisitions, as they continue to optimize human and brand scaling throughout this growth period.

Appointment of Gus Krimm as COO

In another significant development, JET Hospitality has announced a strategic partnership with Gus Krimm’s firm, Toren Hospitality. Krimm will take on the Chief Operating Officer (COO) role for the remainder of 2025 through 2026. During his two-month consultancy with JET, Krimm implemented strategic changes that included revenue management strategies and operational system reforms. Baker praised Krimm’s immediate impact on the organization, saying, “His expertise and polished approach are exactly what we need at this crucial point in our company’s lifecycle.”

New Development Division Under Aaron Mumford

JET Hospitality isn’t resting on its laurels, as it introduces a new Development Division, spearheaded by Aaron Mumford, a partner and former COO. The primary focus of this division will be the rollout of JET Extended Stay Lifestyle Rentals. This innovative service caters to workforce housing needs in recreational markets, especially those experiencing fluctuating demand seasons. Mumford noted, “The demand for workforce housing in rural areas is evident, and our extended stay rentals provide a unique, community-centric alternative for travelers and contractors.”

This approach marks a shift towards supporting essential workers, such as traveling nurses and contractors, who often seek a more homely environment than traditional hotel accommodations when they are on the road.

Capitalization Strategy and Future Goals

JET Hospitality’s development arm, JET Asset Management, is actively working on raising capital with a goal to close the $5 million JET Growth Fund by the end of the year. The company’s strategic partnerships are foundational in establishing JET Hospitality as a leading alternative investment platform.

With its sights set on expansion across several states, including Washington, Oregon, Idaho, Utah, Wyoming, Colorado, Nevada, Arizona, and New Mexico, JET Hospitality is poised for substantial growth.

For those interested in investment or partnership details, inquiries can be directed to Gretchen Ptacek from Investor Relations.

As JET Hospitality embarks on this ambitious journey, it remains poised not just to adapt to the evolving hospitality industry but to become a driving force within it. With innovative solutions like extended stay options and strategic operational leadership, JET Hospitality is redefining what it means to offer lifestyle lodging in today's market.