Choice Hotels Unveils New Campaigns to Enhance Extended Stay Brand Recognition
Choice Hotels International, known as one of the foremost lodging franchisors worldwide, has rolled out two innovative marketing campaigns designed to spotlight its four extended stay brands: Everhome Suites, MainStay Suites, Suburban Studios, and WoodSpring Suites. The campaigns, titled "Stay in Your Rhythm" and "The WoodSpring Way," focus on enhancing brand visibility and encouraging bookings among potential guests.
The "Stay in Your Rhythm" initiative emphasizes how Choice Hotels' extended stay accommodations empower guests to seamlessly integrate their daily routines, even when far from home. It showcases the myriad amenities available in its hotels, which cater to the needs of both business and leisure travelers. With well-equipped kitchens, guest laundry facilities, fitness centers, and pet-friendly arrangements, Choice Hotels provides an ideal environment that allows guests to maintain their lifestyle while enjoying extended stays. Whether it's brewing morning coffee, preparing a home-cooked meal, or sticking to a workout regimen, Choice Hotels' offerings support guests in preserving their habits and routines.
On the other hand, "The WoodSpring Way" campaign highlights the extraordinary hospitality and personalized service provided by WoodSpring Suites. This campaign features general managers from various locations, including Chicago, Denver, Atlanta, and Orlando, who express their commitment to creating a homey atmosphere for their guests. Their dedication ensures that each visitor feels like part of the family, exemplifying the core values of the WoodSpring Suites brand. In recent years, this brand has achieved high rankings in guest satisfaction surveys, being named the top economy extended stay brand in the J.D. Power 2025 North America Hotel Guest Satisfaction Index Study.
Both campaigns are driven by meticulous research and extensive guest feedback, underlining the importance of efficiency, cleanliness, value, and flexibility for travelers. Choice Hotels aims to leverage these insights to elevate the extended stay experience, making it even more appealing for guests who find themselves away from home for extended periods. The campaigns intend to convey to travel enthusiasts just how much value Choice Hotels provides, while also emphasizing the unique culture and standard of service represented by WoodSpring Suites.
With more than 550 extended stay locations currently operational and many more in the pipeline, Choice Hotels is rapidly solidifying its position as a leader in the long-term lodging industry. As travelers increasingly seek familiarity and comfort during their stays, these campaigns steer the spotlight towards the features, facilities, and superior service that distinguish Choice Hotels from its competitors. As articulated by Noha Abdalla, Chief Marketing Officer, these initiatives reflect a deep understanding of what drives guest loyalty in the extended stay market.
Going forward, both campaigns will utilize a variety of digital platforms, including paid social media, ConnectedTV, and online videos, to reach a broader audience. Choice Hotels is set to continue these marketing efforts well into 2026, showcasing the distinctive offerings and anticipatory service that define their extended stay brands. Overall, these marketing campaigns not only represent an effort to boost awareness but also reaffirm Choice Hotels’ commitment to meeting the evolving needs of travelers in today’s fast-paced environment.
For more information on Choice Hotels and its offerings, you can visit the official websites at www.choicehotels.com and www.woodspring.com.
The "Stay in Your Rhythm" initiative emphasizes how Choice Hotels' extended stay accommodations empower guests to seamlessly integrate their daily routines, even when far from home. It showcases the myriad amenities available in its hotels, which cater to the needs of both business and leisure travelers. With well-equipped kitchens, guest laundry facilities, fitness centers, and pet-friendly arrangements, Choice Hotels provides an ideal environment that allows guests to maintain their lifestyle while enjoying extended stays. Whether it's brewing morning coffee, preparing a home-cooked meal, or sticking to a workout regimen, Choice Hotels' offerings support guests in preserving their habits and routines.
On the other hand, "The WoodSpring Way" campaign highlights the extraordinary hospitality and personalized service provided by WoodSpring Suites. This campaign features general managers from various locations, including Chicago, Denver, Atlanta, and Orlando, who express their commitment to creating a homey atmosphere for their guests. Their dedication ensures that each visitor feels like part of the family, exemplifying the core values of the WoodSpring Suites brand. In recent years, this brand has achieved high rankings in guest satisfaction surveys, being named the top economy extended stay brand in the J.D. Power 2025 North America Hotel Guest Satisfaction Index Study.
Both campaigns are driven by meticulous research and extensive guest feedback, underlining the importance of efficiency, cleanliness, value, and flexibility for travelers. Choice Hotels aims to leverage these insights to elevate the extended stay experience, making it even more appealing for guests who find themselves away from home for extended periods. The campaigns intend to convey to travel enthusiasts just how much value Choice Hotels provides, while also emphasizing the unique culture and standard of service represented by WoodSpring Suites.
With more than 550 extended stay locations currently operational and many more in the pipeline, Choice Hotels is rapidly solidifying its position as a leader in the long-term lodging industry. As travelers increasingly seek familiarity and comfort during their stays, these campaigns steer the spotlight towards the features, facilities, and superior service that distinguish Choice Hotels from its competitors. As articulated by Noha Abdalla, Chief Marketing Officer, these initiatives reflect a deep understanding of what drives guest loyalty in the extended stay market.
Going forward, both campaigns will utilize a variety of digital platforms, including paid social media, ConnectedTV, and online videos, to reach a broader audience. Choice Hotels is set to continue these marketing efforts well into 2026, showcasing the distinctive offerings and anticipatory service that define their extended stay brands. Overall, these marketing campaigns not only represent an effort to boost awareness but also reaffirm Choice Hotels’ commitment to meeting the evolving needs of travelers in today’s fast-paced environment.
For more information on Choice Hotels and its offerings, you can visit the official websites at www.choicehotels.com and www.woodspring.com.
Topics Travel）
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