#United States #San Francisco #Salesforce #Apollo #Hunter

Apollo Becomes a Flagship Data Partner for Salesforce's Hunter

In an exciting development for sales teams everywhere, Apollo, widely recognized as an AI go-to-market (GTM) system, has recently announced its selection as one of the flagship launch partners for Salesforce's innovative new outbound sales agent, dubbed Hunter. This collaboration was highlighted at Salesforce's Dreamforce conference in San Francisco, showcasing how Apollo's extensive network can benefit Salesforce's client base.

Unlocking Revenue Growth with Hunter

Hunter is designed to accelerate revenue growth for sales teams by utilizing advanced technology integrated with Apollo's impressive database of contacts, which boasts an astounding 240 million entries. This means that even Salesforce customers who are not currently using Apollo can take advantage of this vast network. With Hunter, users gain access to Apollo's sales intelligence features that are critical in researching accounts, identifying prospects, and enriching contact information with timely data.

Scott Singerman, Vice President of Partnerships at Apollo, stated, "Thousands of teams already run Apollo alongside Salesforce and are increasingly adopting AI workflows for their GTM. Delivering Apollo's network of 240 million contacts natively inside Hunter is a real unlock for customers. This partnership with Salesforce advances Apollo's mission to deliver modern GTM to teams of any size, wherever they work."

Rohan Punamia, Vice President of Product Management at Salesforce, echoed this sentiment by emphasizing the importance of data accessibility for agents. "Agents are only as effective as the data they can access. By bringing Apollo's intelligence natively into Hunter, we're giving every Salesforce customer the prospecting data and signals they need to grow revenue — without a separate Apollo subscription to manage."

Innovative Features of the Apollo-Hunter Integration

The collaboration goes beyond simple data sharing. Salesforce's Hunter agents will now utilize a suite of seven distinct Apollo prospecting actions, all powered by a contact database ensuring 98% email accuracy. These features include:

• - Company Search: Identify accounts that align with an ideal customer profile (ICP).
• - Company Enrich: Fill in important firmographic details like size, industry, and funding stage.
• - Person Search: Locate contacts at specified target accounts.
• - Person Enrich: Add verified work email addresses to contact information.
• - Mobile Phone Enrich: Include verified mobile numbers for direct outreach.
• - News Enrich: Access company news and updates such as funding rounds or leadership transitions.
• - Job Posting Enrich: Identify open roles as potential timing and growth signals for engagement.

The integration of these features is specifically tailored to enhance the functionality of Salesforce's Hunter, distinguishing it from Apollo's existing public presence on Salesforce AgentExchange.

Commitment to Enhanced GTM Solutions

This partnership is part of Apollo's broader commitment to embed its AI GTM systems within the tools organizations already use. The unveiling of this integration follows the recent launch of Apollo’s Slack app, which enables users to streamline lead discovery and optimization processes within Slack’s platform. Thus, Apollo is continuously evolving to support sales teams with the most effective tools available.

Salesforce's Hunter is currently in a pilot phase, with general availability slated for November. Teams interested in leveraging this advanced integration can find more information on getting started with Hunter on Salesforce's website.

About Apollo and Salesforce

Apollo is a revolutionary AI GTM system that merges data, intelligence, and execution in one unified loop, empowering businesses to find and win new customers effectively. Trusted by millions and numerous organizations globally, Apollo’s expansive B2B contact database is a key asset to its comprehensive GTM intelligence solution.

Salesforce continues to lead the market as the premier AI-based customer relationship management (CRM) platform, facilitating innovative connections that elevate business operations.

By leveraging the new partnership between Apollo and Salesforce, professionals in sales can access a treasure trove of information, speeding up their processes and maximizing opportunities for growth.