#None #OpenAP #audience engagement #Streaming Partnerships

OpenAP Expands Video Scale

OpenAP, a leader in advanced advertising technology, has recently unveiled plans to widen its reach within the premium video sector. This expansion is highlighted by a series of new partnerships with formidable streaming platforms, including Samsung, LG Ad Solutions, Hallmark Digital, Vevo, and Allen Media Group's Local Now, among others. By extending its footprint across various demand-side and supply-side platforms, OpenAP aims to revolutionize how advertisers engage with unexposed audiences.

Enhanced Streaming Reach

The integration of these new partners is crucial for OpenAP as it continues to build upon its impressive portfolio of over 45 endpoints within its video ecosystem. Each of these partnerships brings unique digital audiences, ensuring that advertisers can easily access diverse viewership. This strategic move not only broadens OpenAP's capabilities but also enhances the quality of impressions that advertisers can secure through this platform.

Uniting Demand and Supply

The updated partnership roster includes key players such as Yahoo DSP for demand-side initiatives and FreeWheel and PubMatic as supply-side partners. Furthermore, it encompasses cinema advertising with Screenvision and linear television networks, including Nexstar Media Group, Scripps Networks, and REELZ. This combination creates a unified destination for premium video, making it easier for advertisers to navigate and connect with their target audiences.

Streamlined Advertising Process

OpenAP's platform allows advertisers to distribute their messaging consistently across all available video destinations. It offers the flexibility of various activation methods, including direct insertion, programmatic guaranteed, or private marketplace deals. With a robust data integration framework, OpenAP promises transparent audience targeting and standardized segments. This ensures that campaigns are optimized at every stage, thereby maximizing effectiveness.

Insights and Performance Measurement

One of the standout features of this expansion is the ability for advertisers to gain valuable insights both before and after a campaign launches. By implementing standardized audiences, OpenAP empowers advertisers to measure performance accurately and derive actionable outcomes from their advertising efforts. This holistic approach not only improves campaign efficacy but also provides a clearer understanding of audience engagement across channels.

Industry Impact

The advertising landscape is increasingly fragmented, with viewers consuming content across multiple platforms. Advertisers are seeking robust solutions that allow them to maintain audience quality while broadening their reach. Eldad Persky from Samsung Electronics emphasizes that their partnership with OpenAP opens new avenues for reaching a significant base of Smart TV viewers who are actively engaged.

Ashley Luongo, OpenAP's Chief Revenue Officer, highlights the importance of providing a neutral platform for advertisers and agencies to uniformly define and distribute audience segments. The expansion not only enhances the publisher footprint but also strengthens the use of connected TV (CTV) strategies.

Brian Norris from Scripps Networks underscores the value of their collaboration with OpenAP, which establishes a seamless connection between advertisers and vast audiences, merging broadcast reach with the precision offered by streaming. Through this partnership, they aim to simplify cross-platform buying, ultimately delivering impactful results for brands.

Conclusion

OpenAP's latest expansion marks a significant step forward in audience-based advertising. By partnering with top streaming platforms and leveraging advanced technologies, OpenAP equips advertisers with the necessary tools to engage effectively with their audiences across various video environments. As the media landscape continues to evolve, OpenAP remains at the forefront, championing transparency and efficiency in audience engagement for the future of video advertising.