#United States #Chicago #Rate #Chicago White Sox #Rate Field

The Transformation of Guaranteed Rate Field to Rate Field

In a significant move for both the Chicago White Sox and the financial services sector, the well-known Guaranteed Rate Field has officially been renamed Rate Field. This change marks a new chapter in the partnership between the White Sox and Rate Companies, reinforcing the latter's commitment to customer experience and showcasing their evolution in the fintech landscape.

A Bold New Identity

As of December 18, 2024, Rate Companies has streamlined its branding by shortening its name from Guaranteed Rate to Rate. This decision reflects an intent to simplify the customer experience related to home buying needs, a sentiment echoed by Rate's CEO, Victor Ciardelli, who described the ballpark's new name as a celebration of their ongoing partnership with the White Sox.

Rate has had naming rights for the ballpark since 2016, and the new signage is a testament to the company's successful ascent in the mortgage lending sector, being recognized as the #2 retail mortgage lender across the United States. The rebranding also emphasizes innovation and progress, attributes that have become synonymous with the digital financial service landscape.

Celebrating a Storied Venue

The home of the Chicago White Sox has always been more than just a ballpark; it has been a venue for lasting memories since its opening in 1991. With this new name, Rate Field aims to reflect contemporary values while honoring a legacy that has seen countless memorable moments in sports history. The dedication to service excellence, as highlighted by Brooks Boyer, the White Sox's Chief Revenue and Marketing Officer, connects the shared commitment of Rate and the White Sox to their community and fans.

Rate: A Leader in Financial Services

Founded in 2000 and with over 850 branches nationwide, Rate has been instrumental in aiding over 2 million homeowners with purchasing and refinancing their homes. The company's innovations have not gone unnoticed; it recently earned accolades for its customer services and technology solutions, including the prestigious HousingWire's Tech100 award for its cutting-edge digital mortgage platform, FlashClose℠.

The move to rename the ballpark to Rate Field underscores not only the partnership between a beloved sports team and a leading financial services company, but also their mutual dedication to providing top-notch experiences for Chicagoans and beyond.

What Lies Ahead

As preparations commence for the baseball season, fans can now anticipate their time at Rate Field with new excitement and pride. This rebranding symbolizes a fresh start not only for the home team but for the entire community surrounding it, signifying collaboration, improvement, and an even stronger bond between a sports franchise and its fans.

In conclusion, the transformation of Guaranteed Rate Field into Rate Field is a remarkable rebranding endeavor that encapsulates the innovative spirit of Rate and the rich history of the Chicago White Sox. With such a revitalized identity, both organizations are poised to create more unforgettable memories for fans in years to come.

Fans will now be able to enjoy countless events and matches at Rate Field, making it a hallmark of Chicago's thriving sports culture.