#CIMC #brand logo #visual identity

CIMC Introduces a Fresh Brand Identity and New Logo

On December 5, 2025, China International Marine Containers (Group) Co., Ltd. (CIMC) rolled out a significant upgrade to its brand logo and visual identity system, marking the company's most substantial rebranding in nearly 15 years. This launch not only reflects CIMC's evolution as a leader in the logistics and energy sectors but also sets the stage for a new chapter in the company's progress toward becoming a world-class entity.

CIMC's rebranding initiative comes at a transformative time for the global supply chain. With key trends including the restructuring of supply chains, transitions to low-carbon operations, and rapid technological advancements, CIMC is taking proactive steps to align with the expectations of modern-day industry leaders. These expectations demand not only product excellence but also a commitment to brand distinction, innovation, and modern governance.

In this context, CIMC is sharpening its focus on enhancing core capabilities in technological innovation, sustainable development, high-end manufacturing, and expansive global operations. The refreshed brand identity underscores a pivotal milestone in CIMC's journey toward achieving world-class standards. With a contemporary and globally attuned branding strategy, this new image articulates the company's long-term vision and value offer to clients around the globe.

The New Brand Logo: Symbolism and Design

The new logo embodies an upgraded version of CIMC's brand identity while preserving the essence encapsulated in the 'CIMC' name and its established Chinese character brand. The streamlined English logotype has undergone a reimagining, while the signature 'Zhongji Blue' has been refreshed to exude a more vibrant and dynamic international flair.

Central to the redesign is a striking sky-blue diagonal stroke within the letter 'M,' symbolizing both technological innovation and sustainable practices. This upward and forward-leaning feature represents CIMC's resilience and unwavering pursuit of excellence. Concurrently, the Chinese logotype has been modernized to convey a more assertive and robust silhouette. An angular cut in the first character of the Chinese name has been carefully designed to create a refined and impactful visual representation of CIMC's guiding ethos—