#Japan #Tokyo #ABITOKYO #S Holdings #Yen Channel

Yen Channel Sets New Record in TikTok Live Commerce

On May 8-10, 2026, S Holdings, based in Shinagawa, Tokyo, achieved a remarkable milestone through its TikTok live commerce channel, "Yen Channel." In just three days, the channel reached a Gross Merchandise Value (GMV) exceeding 100 million yen, outpacing its previous record of 65 million yen set during a March stream in Korea. This impressive achievement underscores the growing potency of live commerce, particularly as the channel connects with audiences in Korea.

How Yen Channel Achieved This Milestone

The record-setting performance can be attributed to three key factors: meticulous marketing strategies, excitement generated during the live broadcasts, and a focus on problem-solving products.

1. Innovative Product Offerings

Yen Channel introduced new products specifically designed to address common everyday concerns related to beauty, health, and body shaping. By selecting items that resonate with users' personal issues, the channel generated a strong sense of satisfaction and prompted purchases.

2. Engaging Presentations for New Audiences

To attract a broader audience, the channel redefined its popular items, particularly for newcomers to live commerce. By prioritizing clear and thorough explanations during presentations, the channel successfully engaged first-time viewers, fostering a welcoming environment that encouraged participation and purchases.

3. Exclusive Partnerships and Local Broadcasting

Forging exclusive contracts with local Korean brands, Yen Channel created a unique value proposition: products available only through its platform. Coupled with broadcasting from Korea, the channel effectively tapped into the latest trends, maximizing viewers' purchasing enthusiasm.

Future Directions

Looking ahead, Yen Channel aims to continue serving as a bridge between latest trends and consumers. Building on its recent success of surpassing 100 million yen in GMV, the channel plans to enhance its commitment to selecting high-quality products and delivering engaging, experiential content to its viewers.

About Yen Channel

Yen Channel has established itself as a leading force in the TikTok live commerce arena, consistently achieving top sales results. Managed by "S-LIVE JAPAN," a professional production team specializing in live commerce, the channel excels in curation, presentation, and sales optimization, contributing to a multitude of successful broadcasts. It has held the number one position in TikTok Shop’s monthly star rankings for six consecutive months, showcasing its significant sales capabilities and influence across beauty, South Korean cosmetics, health foods, and its own apparel brand, ABITOKYO.

Moreover, Yen Channel actively engages in regional revitalization projects by collaborating with local governments and businesses across Japan, achieving sales exceeding 40 million yen in just two days.

By reinforcing partnerships with Korean manufacturers, the channel has realized exclusive sales within Japan’s live commerce sector and is actively pursuing early releases of trending products.

About S-LIVE JAPAN

S-LIVE JAPAN is a specialized live commerce production company that is home to live marketers focused on TikTok. The company manages several live commerce channels, including Yen Channel, and supports promotion and collaboration efforts between creators and brands. Recognized as a TikTok official creator agency partner (CAP), it leverages data-driven strategies to generate significant sales outcomes, maintaining a robust presence in the live commerce market.

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