MiddleBar Mary Takes Flight: Elevating In-Flight Cocktails with JetBlue

MiddleBar Mary Takes Flight with JetBlue

The award-winning mixology brand MiddleBar is taking its signature Bloody Mary to new heights—literally. Starting this October, travelers aboard JetBlue will be able to indulge in the famous MiddleBar Mary at 30,000 feet, offering a delicious twist on the classic cocktail.

Founded in Los Angeles by hospitality veterans Corrie Scully and Renie Schoenkerman, MiddleBar has gained acclaim for its dedication to quality mixology. The MiddleBar Mary is crafted from fresh, premium ingredients, neatly packaged for flight service. Passengers can enjoy it as a refreshing, alcohol-free option or elevate their experience by adding vodka, tequila, gin, or beer, according to their preference.

The partnership marks a significant milestone for MiddleBar as it expands its reach beyond ground-based establishments such as top-tier bars, restaurants, and boutique hotels. "JetBlue has a unique approach to air travel, and we share that creativity with our take on the Bloody Mary," said Scully, co-founder and CEO of MiddleBar. "We designed MiddleBar Mary so that every traveler can savor a truly exceptional drink, even at cruising altitude."

MiddleBar Mary was created to address a common dilemma: how to craft a genuinely great Bloody Mary without fuss. The results are compelling; the drink has not only won the People’s Choice and Judges’ Choice awards but also received rave reviews across various platforms for its flavor and presentation.

The beverage encapsulates the essence of the brand’s philosophy. "MiddleBar is all about coming together, relaxing, and cherishing life’s moments," remarked Schoenkerman, co-founder of the company. "Bringing this experience into the skies adds a delightful twist to our core mission of indulgence and connection."

As a proud women- and LGBTQ-owned brand, MiddleBar not only prioritizes quality in its mixology but also champions inclusivity and hospitality in its operations. Their signature product, the MiddleBar Mary, is a ready-to-drink mocktail designed for a straightforward yet delightful consumer experience.

Scully articulated their vision, saying, "We obsess over every detail of the recipe to ensure consistency and satisfaction. Our aim is to make it incredibly easy for everyone to enjoy a stellar Bloody Mary without any hassle."

To spread the word of this innovative partnership, MiddleBar has launched an engaging promotional campaign that encapsulates the unique joy of sipping a crafted drink mid-air. Passengers are encouraged to share their experiences using designated hashtags. Through this initiative, MiddleBar intends to foster genuine connections and moments of joy among travelers, shifting the narrative of in-flight dining.

For those flying with JetBlue, the introduction of MiddleBar Mary promises a refreshing addition to their in-flight beverage selection—an opportunity to elevate an already enjoyable travel experience while in the air.

For more information about MiddleBar and their offerings, prospective customers can visit their official website at middlebar.com. Whether on the ground or airborne, MiddleBar continues to redefine what it means to enjoy a great drink.

In a world where experiences matter, MiddleBar’s Bloody Mary signifies not just a drink, but a celebration of togetherness and life’s joyful moments, proven once more through its strategic collaboration with JetBlue.