Swiss Federal President Inaugurates New Toblerone Production Line with Major Investment

Significant Investment in Toblerone's Future

In a grand ceremony held in Bern, Switzerland, Swiss Federal President Guy Parmelin officially inaugurated a new state-of-the-art production line at the Toblerone plant. This event marks the culmination of a year-long renovation and a substantial investment of approximately 65 million Swiss Francs (CHF), aimed at enhancing Toblerone's production capabilities. This effort reaffirms Toblerone's historic ties to Switzerland, where it was first created in 1908 by Theodor Tobler and Emil Baumann.

Strengthening Production and Global Presence

The new production line is not just about increasing efficiency; it represents a strategic move to position Toblerone as a leader in the premium chocolate market. This plant currently satisfies around 90% of the global demand for Toblerone, making it a vital facility for the brand’s operations. During the event, Parmelin highlighted that the investment will bolster both production and innovation within the factory, essential for meeting the growing global appetite for premium chocolate products.

"If there is one product that represents Switzerland worldwide, it is chocolate, and Toblerone holds a special place among Swiss chocolates. It is more than just chocolate; it is a piece of Swiss history, a symbol of Swiss identity and quality," Parmelin stated during his opening remarks. This investment illustrates a strong commitment to keeping a significant portion of Toblerone’s production in its place of origin.

A Legacy of Quality and Innovation

Renowned for its iconic triangular shape and unique flavor, Toblerone has become synonymous with Swiss chocolate. The factory upgrade not only modernizes the logistics and infrastructure but also expands production capabilities for both chocolate and nougat, ensuring a steady supply of Toblerone across the more than 120 countries to which it exports. Iain Livingston, President for Toblerone and World Travel Retail, remarked, "We have always been proud to produce here in Switzerland. This investment underscores our strong commitment to the location and is a crucial milestone in our journey to lead the worldwide premium chocolate growth."

The Role of Mondelēz International

Backing this ambitious growth strategy is Mondelēz International, the parent company of Toblerone, known for brands like Oreo and Cadbury Dairy Milk. With a revenue exceeding 38.5 billion USD in 2025, Mondelēz is focused on creating a future where snacking is both a delightful and conscious experience. Their position in the market provides Toblerone with the opportunity to capitalize on its brand strength within the premium segment, especially in global travel retail.

The factory’s leadership expressed their pride in the achievements and transformation of the Toblerone production line. Thomas Kauffmann, Plant Manager, stated, “We are incredibly proud of the new Toblerone production line and the modernization of our logistics and infrastructure.” This enthusiasm is shared among workers, who recognize that their craft contributes to a brand that resonates joyously around the world.

Looking Ahead

With this significant investment, Toblerone is poised to embark on a new chapter in its illustrious history. As it strengthens its production capabilities and nurtures innovation, the brand is not only reaffirming its roots in Switzerland but also enhancing its ability to meet the evolving demands of a global chocolate-loving audience. The ceremonial handover of a symbolic giant Toblerone to President Parmelin was a fitting conclusion to the inauguration, encapsulating the brand’s legacy and its commitment to excellence moving forward.

For those interested in experiencing Toblerone’s rich history, as well as its promising future, the factory in Bern continues to be an emblem of Swiss craftsmanship and culinary delight.