#Japan #Tokyo #Meiji Yasuda #Daiichi Life #Recruitment Power

Announcement of the 2026 New Graduate Recruitment Power Ranking

In a recent release, Diamond Human Resource Corporation, headquartered in Bunkyo-ku, Tokyo, has published the results of the 20th annual 'New Graduate Recruitment Power Ranking.' This study was conducted to evaluate the preferences of university students set to graduate in March 2027.

The 'New Graduate Recruitment Power Ranking' assesses companies based on seven categories of recruitment activities: (1) Website, (2) Internship Programs, (3) Brochures and Company Guides, (4) Email and Social Media, (5) Seminars and Information Sessions, (6) Conversations with Senior Employees, and (7) Selection and Interviews. The rankings are calculated based on the total points from these categories, which represent a company's overall 'recruitment power.' The study period spans from March to June, coinciding with the peak of recruiting activities for new graduates.

This particular ranking serves as a 'report card' on how well companies are performing in attracting students, evaluating factors like the clarity of their communication, robustness of information provided, and the quality of interaction with employees.

Top Rankings

For the fourth consecutive year, Meiji Yasuda Life Insurance secured the top spot, excelling in categories such as Brochures and Company Guides, Email and Social Media, and Selection and Interviews. It ranked second in Website, Internship Programs, and Seminars and Information Sessions, showcasing a balanced approach to capturing student interest. Coming in second was Nippon Life Insurance, also placing first in Internship Programs, Seminars and Information Sessions, and ranking second in Selection and Interviews. Daiichi Life Group followed in third place, with notably high scores in Conversations with Senior Employees and Selection and Interviews.

Many students pointed out that well-designed websites and informative brochures contributed to a positive impression of companies. Internships were praised for providing valuable insights into the industry and the specifics of the role, while interactions during seminars and interviews continued to highlight the importance of a supportive and personable approach from employers.

Detailed Results

The overall ranking revealed an impressive trend where life insurance companies dominated the top tier. Other notable institutions in the top ten included major banks, securities firms, and trading companies such as Sky.

1. Website Ranking

Daiwa Securities Group clinched first place with its sleek design and user-friendly interface, praised for providing clear business introductions and extensive employee profiles. Meiji Yasuda Life followed at a close second, recognized for its visually appealing layout and informative content.

2. Internship Programs Ranking

For the third consecutive year, Nippon Life Insurance topped the internship category, noted for its accessible timing and valuable experience. Meiji Yasuda Life again secured the second spot, appreciated for engaging and motivating activities that allowed students to speak directly with potential team members.

3. Brochures and Company Guides Ranking

Meiji Yasuda Life laid claim to the top position, with students appreciating the depth and clarity of information offered in their materials. Sumitomo Corporation followed in second, commended for its engaging content and exciting visuals.

4. Email and Social Media Ranking

Meiji Yasuda Life’s proactive engagement on Instagram placed it first. The use of multimedia platforms to deliver useful insights contributed to its high ratings, while Sky also made a strong showing by utilizing various social media channels effectively.

5. Seminars and Information Sessions Ranking

Nippon Life Insurance excelled in delivering rich content that effectively clarified their business and industry understanding, taking first place. Meiji Yasuda Life also offered a variety of engaging formats, ending up in a comfortable second position.

6. Conversations with Senior Employees Ranking

For five years running, Nippon Life Insurance maintained its number one position, recognized for providing students with valuable and thoughtful advice. Daiichi Life Group placed second, known for its detailed explanations of differences from competitors.

7. Selection and Interviews Ranking

Meiji Yasuda Life earned top honors due to its relaxed and welcoming interview environment, ensuring candidates felt at ease throughout the process. Nippon Life Insurance received commendations for recognizing deeper personal qualities in candidates.

Survey Overview

• - Target Group: University students (4th year and 2nd year graduate students) actively seeking employment and those who have recently completed their job searches, from 106 national public universities and 24 private universities across Japan.
• - Valid Responses: 752
• - Survey Period: March 2 to June 26, 2026
• - Methodology: Responses were collected through a web form. Participants rated up to eight companies across eight impressions.
• - Company Information:

- Name: Diamond Human Resource Corporation
- Location: 5-5-5 Koishikawa, Bunkyo-ku, Tokyo 112-0002
- Executive: President Tomoyuki Tsutsui
- Established: August 1997
- Website: Diamond HR

Through these findings, it's clear that student evaluations play a crucial role in highlighting the strengths and weaknesses of companies during the recruitment process, offering insights that could potentially shape future hiring strategies.