K-POP Star LE SSERAFIM Launches Exciting Campaign for Rakuten Viki

LE SSERAFIM Takes Center Stage in Rakuten Viki's New Campaign

The world of Asian entertainment continues to thrive, as evidenced by the latest initiative from Rakuten Viki, which has enlisted the K-POP powerhouse LE SSERAFIM to lead its newest brand campaign. Under the compelling banner "Viki Pass It On," this campaign aims to recognize and celebrate the fervent fan base fueling the global ascent of Asian entertainment.

Founded in 2022, LE SSERAFIM comprises are five talented members: KIM CHAEWON, SAKURA, HUH YUNJIN, KAZUHA, and HONG EUNCHAE. They have captured the hearts of millions and are not just icons in the music world but also significant influencers in promoting Asian culture across the globe. The campaign officially launched on October 14, 2026, spearheaded by creative agency UNFOLD, with active presence across key international markets including the U.S.

The promotional video running on connected TV (CTV) and major social platforms perfectly encapsulates the group's dynamic engagement with fans. Each member of LE SSERAFIM introduces a favorite Asian series from Viki, showcasing various genres from K-drama to variety shows. This handoff of a mobile device symbolizes how the joy of discovering and sharing beloved content transforms within community circles.

Karen Paek, Viki's Vice President of Marketing, emphasized the importance of fans in this equation: “Asian entertainment has captivated a passionate global audience due to the remarkable talent and compelling narratives. Our latest campaign pays tribute to those fans, and we are thrilled to share this celebration with LE SSERAFIM.”

As Viki approaches 130 million registered users, the timing is impeccable. Following its recent K-drama co-production, "Dive into You," the platform is also gearing up for the premiere of "The Painted Soul," an animated series set to debut on October 21, 2026. Such productions underline Viki’s status as a premier destination for Asian dramas, variety shows, and movies.

LE SSERAFIM has also been busy on tour, dubbed '2026 LE SSERAFIM TOUR 'PUREFLOW,' which spans multiple countries across Korea, Japan, North America, Europe, and Asia. Their musical repertoire continues to expand with releases like their single album "Made My Night," and notable performances at prominent events including BlizzCon® 2026 and the iHeartRadio Music Festival – marking historic milestones for K-POP girl groups.

Fans can enjoy Viki’s offerings through both a free tier (with advertisements) or subscription-based options like Viki Pass Standard and Viki Pass Plus. The platform provides diverse access via desktop, mobile, streaming devices, and connected TVs, making it easier than ever for fans to indulge in premium Asian content.

Raiding these heights in a predominantly fast-paced entertainment industry, LE SSERAFIM and Viki showcase the undeniable synergy between popular music, cultural appreciation, and global audience engagement. Follow their journey and explore more of Viki's exclusive offerings on various social media platforms like Instagram, TikTok, Facebook, YouTube, and X.

This inventive campaign demonstrates just how influential K-POP culture has become, not only through music but also in bridging communities worldwide through shared interests and a love for storytelling.