#Japan #Tokyo #Kenji Sakaguchi #THE DRY #Antonio Inoki

Kenji Sakaguchi Takes Center Stage in New TV-CM for THE DRY Beverage

On October 16, 2026, a fresh chapter unfolds in the world of ready-to-drink (RTD) beverages, as Kenji Sakaguchi, a renowned figure in entertainment and the son of the legendary Seiji Sakaguchi, steps into the spotlight with his dynamic performance in THE DRY's new TV commercial titled 'Introduction.' This cinematic portrayal isn't just another ad; it reflects a legacy intertwined with the wrestling spirit championed by his father's long-time friend, Antonio Inoki, whose powerful motto of 'Fighting Spirit' resonates throughout the commercial.

THE DRY, launched by Suntory, is designed for beverage enthusiasts yearning for a strong kick after a long day, set to debut new flavors—Green Lemon and Grapefruit—on October 20, 2026. Leading up to the launch, audiences are invited to witness Sakaguchi's compelling portrayal of a man embodying resilience and vigor, aptly dubbing himself a 'fiery fighter' during the commercial scenes.

A New Experience Unveiled in Advertising

In 'The Introduction' commercial, viewers witness Sakaguchi unleash a 'DAH!' as he indulges in THE DRY, a refreshing and invigorating drink that adds a distinctive edge to the RTD category. Set against the familiar theme music from the wrestling world, the commercial vividly illustrates how real-life warriors, like Sakaguchi, rejuvenate themselves with THE DRY, readying themselves to tackle whatever lies ahead. It culminates in a pivotal moment where he symbolizes triumph with a powerful 'DAH!' after savoring the drink, echoing the assertiveness of his character and the profound connection to Inoki's ethos.

More Than Just a Performance

The decision to feature Sakaguchi was not merely for his celebrity status; it springs from deep, personal ties to the wrestling community. The commercial doesn’t just promote a product; it conveys a rich narrative, drawing from Sakaguchi’s childhood admiration for Inoki. The synergy is palpable as he embodies both his familial legacy and the ethos of a figure who inspired countless aspiring athletes. As he represents the invigorating effect of the new flavors with dramatic flair—grabbing a Green Lemon can, he proclaims 'DAH!' while embodying strength and passion.

Sakaguchi himself finds the project deeply meaningful, pleased to connect with Inoki’s spirit while simultaneously paying tribute to his father's influential career in pro wrestling. The portrayal revisits feelings cherished since childhood, where watching wrestling involved witnessing strength and resilience brought to life, something he now channels in this role.

The Creative Process

Behind the scenes, the creation of the commercial proved to be an exhilarating endeavor. Sakaguchi noted the challenges and joys of capturing the 'DAH!' moment, highlighting that the team bonded over their attempts to nail the timing just right. The camaraderie of the crew added to the electric atmosphere as the excitement ramped up during the numerous takes required to achieve perfection. Ultimately, the seamless coordination led to that memorable moment where they collectively shouted 'DAH!' in triumph—an experience Sakaguchi claims remains etched in his memory.

A Dream Come True

In an interview, Sakaguchi expressed gratitude for the opportunity, emphasizing the simplicity yet powerful messaging behind the advertisement. The bond formed over the years with Inoki culminates in a joyful re-imagination of shared experiences—whether it’s during childhood or the adult world of advertising. He fondly reminisces about a moment he encountered Inoki at a martial arts event, recalling the warmth and encouragement from a figure whose legacy continues to facilitate moments of bravery and courage.

With the inspirational slogan 'No matter how many times you fall, a fighter gets back up,' Sakaguchi connects with adversities faced in life. This message is particularly relevant as he navigates his journey in the competitive landscape of entertainment.

In Reflection and Aspiration

As Sakaguchi steps into his position within the entertainment landscape, he encourages those pursuing interests aligned with the wrestling warrior ethos to take pride in their struggles and challenges. Inoki's words resonate more than ever for him: 'To be foolish is to embrace one’s true self.' This message fuels Sakaguchi's ambition to connect through his performances, hoping to evoke emotions and inspiration in his audience.

In addition to 'The Introduction' episode, a follow-up commercial dubbed 'Return Home' will also air, illuminating the experience of unwinding with THE DRY after a taxing day. Scheduled for release on October 20, viewers can expect more heartfelt moments filled with the same fiery spirit.

With all these elements combined, THE DRY—tied closely to Sakaguchi's journey and wrestling heritage—marks a new era in beverages that aims to inspire both resilience and refreshment.

For viewers eager to catch the dynamic portrayal of Kenji Sakaguchi in action, the 'Introduction' (both 15- and 30-second versions) will be available online, bringing the fierce energy of the wrestling ring straight to their screens.

To find out more about THE DRY and its exhilarating offerings, you can visit Suntory's official page here.