#Japan #Tokyo #Kao #San-X #Tokyu Realty

Summer Fun with San-X at the 'STAY in the SHADE' Project

In a remarkable collaboration, Kao Corporation and Tokyu Realty have joined forces with San-X Co., Ltd. to launch a unique initiative dubbed 'STAY in the SHADE' aimed at enhancing summer experiences in Japan. This project is set to take place at Omokado in the Omotesando district from July 30th to August 5th, 2026. Amidst the rising temperatures of the Japanese summer, this initiative encourages visitors to enjoy strolls through the city while taking periodic breaks to escape the heat.

The 'STAY in the SHADE' project introduces a refreshing twist to urban adventures. Attendees can find themselves engaged in an array of lively activities, surrounded by beloved San-X characters such as Rilakkuma, Sumikko Gurashi, and others. The project aims to foster a supportive environment for creating cherished summer memories.

Engaging Activations and Experiences

Character-Themed Chill Zones

One of the standout features will be the installation of a shaded relaxation area called 'Sunshade Forest' on the sixth floor rooftop space of Omokado, known as 'Omohara no Mori.' Colorful umbrellas and deck chairs featuring San-X characters will invite visitors to unwind and snap photos alongside plush companions. Here, families and friends can escape the summer heat together, surrounded by their favorite characters.

Exciting Character Hunt

Visitors can participate in 'Sumikko Searching,' a photo scavenger hunt where they capture images of hidden Sumikko Gurashi figures throughout the Omokado premises. Those finding more than five characters can present their photos to receive an exclusive cooling sheet—a perfect reward for the hot summer!

Encouraging Shade Across Harajuku

Moreover, approximately ten shops in the Harajuku and Jingumae areas will participate in the initiative, displaying 'STAY in the SHADE' posters and welcoming visitors into their cool interiors for a respite. Shoppers can find relief from the sun without needing to purchase anything, promoting the idea of enjoying the outdoors responsibly and healthily.

Health and Comfort Promotion

Biore Summer Samples

To further enhance the comfort of visitors, the 'Sunshade Forest' area will also feature sampling booths offering Biore cooling towels and UV protection samples on two specific days, August 1st and 2nd. These resources aim to lessen the feelings of fatigue often associated with extreme heat and to promote a relaxing shopping experience.

This holistic approach not only makes outdoor summer experiences enjoyable but also encourages safe and healthy practices among the community.

Background and Vision of Participating Companies

Kao Corporation's Commitment

Kao Corporation’s Health Beauty Care division is known for its commitment to tackling social issues since 2024. The inception of innovative concepts like 'Hiyakado' aims to create enjoyable summer experiences while maintaining comfort away from the searing sun. The 'STAY in the SHADE' project embodies this mission and encourages a lifestyle that celebrates summer positively, even in times of extreme heat.

Environmental Focus by Tokyu Realty

Tokyu Realty has prioritized environmental stewardship and sustainable practices under its corporate policy. In collaboration with Kao, it seeks to foster a safe urban environment in the popular Harajuku district, where over 89 million people visit annually. This rigorously planned initiative underlines the importance of comfortable experiences in increasingly hot summers.

Conclusion

The 'STAY in the SHADE' project promises to rejuvenate summer outings in Japan, offering enjoyable and cooler summer adventures for everyone. As temperatures continue to rise, collaboration among companies like Kao, Tokyu Realty, and San-X demonstrates a strong commitment to community well-being and offers flexible, enjoyable ways to beat the heat. Join us in celebrating creativity, fun, and community engagement this summer!

Venue Information

• - Location: Omokado, Omotesando, Shibuya, Tokyo 4-30-3
• - Hours: Retail & Service Floor 11:00 AM - 8:00 PM (Dining hours may differ)

About San-X Universe

San-X is renowned for its captivating characters, encompassing nostalgic favorites and fresh new faces. Our designs prioritize both comfort and joy, encouraging moments that bring smiles. With a portfolio exceeding 1,000 unique characters, each with its own allure, we continue to deliver heartwarming experiences worldwide.

Visit our website to learn more: San-X