Asilla Claims Victory at FRONTIER PITCH TOKYO for Startups 2025

On November 19, 2025, San Frontier Real Estate Co., Ltd. hosted the anticipated pitch contest "FRONTIER PITCH TOKYO for Startups 2025" as part of the START-UP FRONTIER FEST 2025 event. This contest aimed to highlight innovative startups that are set to lead Japan’s economy and society into the future. After rigorous evaluations, Asilla emerged as the winner, demonstrating its promising business model centered around behavioral recognition AI.

Event Overview

The contest attracted numerous applications from a wide array of industries, ultimately presenting eight finalists who delivered passionate pitches. The competition evaluated participants on four criteria: vision (enthusiasm), business model (market potential), originality/novelty, and momentum.

Winning Startup: Asilla

Asilla, under the leadership of CEO Go Onoue, positions itself with the mission of "creating a safe and comfortable world through the power of technology." The company's core solution leverages behavioral recognition AI to proactively detect and alert on various incidents, such as accidents and criminal activities, paving the way for an innovative security infrastructure. With its main product, the “AI Security asilla,” the company analyzes posture data from surveillance footage, avoiding personal data processing. This unique approach has allowed Asilla to detect anomalies like falls or fights in real-time, bridging a significant technological gap in current security methodologies.

Asilla's AI system has been implemented in about 200 locations across Japan since its launch, establishing a leading market position in the behavioral recognition sector. The system’s innovation has been protected by 26 patents, reflecting Asilla’s commitment to enhancing its technology and scaling its solutions globally to address market needs, including healthcare and advanced monitoring.

Asilla's Vision and Growth
Commenting on the win, Onoue expressed gratitude, recognizing both the luck involved and the fierce dedication of all participating startups. He emphasized Asilla's plans for global expansion and its commitment to giving back to the startup ecosystem that supported its growth.

As a reward for their outstanding presentation, Asilla received a one-year complimentary use of a furnished office setup valued at 18 million yen, including interior construction, aimed at nurturing their further development.

Recognitions and Future Aspirations

The event also awarded ENELL Co., Ltd. and inprog Co., Ltd. for second and third place, respectively. Judges provided high praise for the diverse range of innovative solutions presented, from healthcare to educational advancements, emphasizing that companies like these poise Japan for greatness on the world stage.

Judge Kiyokazu Saito, CEO of San Frontier Real Estate, highlighted how essential such platforms are for fostering partnerships that will ultimately ensure the successful monetization of startup initiatives, contributing significantly to societal evolution.

Asilla, along with its finalist peers, is committed to driving forward the Japanese startup landscape as they leverage their innovative capabilities to enhance public safety and overall community well-being. With plans to expand beyond borders, Asilla aims to safeguard cities globally with its cutting-edge technologies, affirming its role as a pivotal player in the evolution of security systems.

Looking Ahead

The startup's journey is just beginning. Asilla’s innovative path signifies a shift towards more intelligent safety systems that prioritize real-time analysis and intervention, potentially reshaping the landscape of security technology. As new challenges arise, the importance of such advancements will undoubtedly escalate, positioning Asilla as a key contributor in addressing these needs, both domestically and internationally.

Asilla’s ambitious yet attainable goals serve as an inspiration for future startups and businesses aiming to make a significant impact in their respective fields while contributing positively to society.