Allison Portlock's Promotion Marks a New Chapter for Sound Royalties in Marketing Leadership

Sound Royalties Showcases Growth Through New Marketing Leadership

WEST PALM BEACH, Fla., February 19, 2025 – Sound Royalties, known for its pivotal role in music and entertainment financing, has welcomed Allison Portlock as its new Executive Vice President of Marketing. This significant promotion underlines Portlock's influential contributions and the company’s commitment to excellence in the industry.

Since joining Sound Royalties in 2018, Allison has been a key player in the company’s trajectory. Her innovative mindset and marketing acumen have led to substantial growth milestones, enhancing Sound Royalties' position as a leader in music royalty financing. With Portlock’s oversight, the company is poised to adopt new strategies that will further solidify their market presence and foster partnerships across the music landscape.

Allison’s leadership will encompass several strategic initiatives, focusing on the expansion of Sound Royalties into new markets, such as LATAM, Canada, and the UK. Her efforts will also aim to amplify the company’s influence in the global music industry, ensuring that their brand reaches wider audiences. This new chapter comes on the heels of the company’s remarkable launch of services like Tour Financing and Bridge Financing, catering to the evolving needs of music creators.

Sound Royalties has committed itself to offering flexible funding options that do not compromise copyright ownership. Over the last decade, the company has successfully worked with over 160 labels, publishers, and performing rights organizations across 18 countries—impacting thousands in the music community. Portlock’s expansion into the executive team is reflective of this journey.

Alex Heiche, Founder and CEO of Sound Royalties, expressed his enthusiasm regarding Portlock’s promotion: "Allison has worked tirelessly to enhance the Sound Royalties brand while staying true to our original vision of empowering music creators. Her dedication, creativity, and strategic insight have elevated our presence across the music ecosystem."

Under Portlock’s dynamic leadership, Sound Royalties has also rolled out innovative programs during critical periods, like their no-cost funding initiatives launched during Covid and relief efforts for the Los Angeles wildfires in 2025. Such programs epitomize the company's resolve to enrich the music community economically while emphasizing financial literacy for creatives.

Portlock has implemented comprehensive marketing strategies essential for enhancing Sound Royalties' marketplace confidence. She has initiated personalized programs, including collaborations with notable organizations aimed at financial literacy and wellness in the entertainment industry. Moreover, her leadership has spurred an array of exclusive video content, featuring established artists, that resonate with the company’s mission of supporting music creators.

"I am truly humbled to take on this expanded role with Sound Royalties," says Portlock. "The commitment to supporting the music community with financial options is something I have always been incredibly passionate about. I aim to ensure our place in the industry is both meaningful and beneficial to all in our network."

Beyond her work at Sound Royalties, Portlock is actively involved in various industry organizations, including the Muscle Shoals Songwriter Foundation, the Trusted Women Advisory Board, Women in Music, and the Songwriters of North America.

As Sound Royalties celebrates its 10th anniversary, the company stands proud as a beacon of innovation and service within the music community. Founded in 2014, Sound Royalties has redefined access to music financing, proving to be a game-changer for creatives. With recent growth and Portlock’s strategic insight on board, the future looks promising for Sound Royalties and the music creators it serves.

For more information, visit Sound Royalties.