#United States #Subaru #Camden #Crosstrek #Forester

Subaru of America Sales Report - February 2026

Subaru of America, Inc. has reported its sales figures for February 2026, showing a total of 45,113 vehicles sold. This figure represents an 8.2% decrease from the same month last year. The decline in sales can be attributed to a shortened selling month coupled with adverse weather conditions that impacted key markets significantly.

Despite the overall decrease, the Subaru Forester achieved notable success, recording its best February sales ever. A total of 17,919 units were sold, marking a remarkable 24.9% increase compared to February 2025. This model's strong performance underscores its popularity among consumers and reflects positively on Subaru's strategy to deliver vehicles that meet diverse customer needs.

Jeff Walters, the President and Chief Operating Officer of Subaru of America, commented on the company’s commitment to safety and reliability. He stated, "Subaru and our retailers remain focused on earning customer trust with the safest, longest lasting, and most affordable vehicles available on the market today." This commitment to value-driven products is crucial as consumers seek dependable options for daily commuting and outdoor activities.

Following the Forester in sales was the Crosstrek, securing the second spot with 11,480 vehicles sold, although this was a 10.4% decline from the previous year. The Outback closely followed with 8,787 units sold, demonstrating the ongoing demand for these versatile models even amidst adverse weather conditions.

In a detailed breakdown, several other models showed varying performance:

• - Ascent: 3,034 (down 10.3%)
• - BRZ: 277 (up 13.5%)
• - Impreza: 1,258 (down 48.2%)
• - Legacy: 607 (down 63.5%)
• - Solterra: 733 (down 20.8%)
• - WRX: 1,018 (down 40.6%)

The decline in models like Impreza and Legacy indicates that Subaru may need to revisit its strategies for these segments in order to rejuvenate sales. In contrast, the Forester’s robust performance exemplifies the company’s ability to cater to evolving consumer preferences.

Sales officials from Subaru noted that despite the challenges posed by the winter storms, their network of retailers was proactive in connecting drivers with the vehicles they trust. Senior Vice President of Sales, Troy Poston, highlighted that Subaru offers a growing portfolio of gas, hybrid, and electric models that not only meet performance expectations but also reflect the brand’s longstanding reputation for safety and reliability.

Looking forward, the company is optimistic about gaining momentum. The versatility and dependability of Subaru vehicles position them well for future growth within a competitive automotive landscape. As more 2026 models arrive at retail locations, customers can expect fresh offerings that may attract their interest and boost sales figures.

Headquartered in Camden, NJ, Subaru of America, Inc. is an indirect subsidiary of Subaru Corporation in Japan and operates through a network of approximately 640 retailers across the United States. With a commitment to environmental responsibility and community service, Subaru maintains zero-landfill manufacturing plants and supports numerous charitable initiatives, enhancing its image as a socially responsible automaker.

Conclusion

In summary, while February 2026 posed challenges for Subaru of America due to harsh weather and a shorter month, the company’s flagship model, the Forester, stood out by setting sales records. Moving forward, Subaru aims to build on its strengths and continuously provide vehicles that align closely with the values and needs of its customers.