#Japan #Shibuya #Tower Records #Wash feat. ON-SUI #温水洗浄便座

Introduction

In an exciting musical initiative, the HIP-'POP' unit 'Wash feat. ON-SUI' led by the talented Yoichi On-Sui is collaborating with the iconic Tower Records Shibuya. This partnership, starting from February 5th, aims to promote the unique features and benefits of Japanese bidets, connecting traditional sanitary practices with modern music culture.

Bidet Culture in Japan

The project is spearheaded by the Japan Restroom Industry Association, based in Aichi Prefecture, which emphasizes the importance of bidets in Japan. Known for their innovative designs and user-friendly features, Japanese bidets have gained worldwide recognition since their inception in 1964. This collaboration presents a perfect opportunity to introduce the noteworthy advantages of these immensely popular sanitary fixtures to a broader audience through music.

Collaboration Highlights

From February 5th, visitors to Tower Records Shibuya will experience a specially designed booth on the first floor, featuring:

• - A dedicated MV display screen showcasing the music video for the debut single "Kimi Wash."
• - Listening stations where fans can hear the catchy tracks.
• - Explanatory displays and props used during the MV shoot, immersing participants in the Wash experience.

Additionally, on February 7th and 8th, the first 150 fans who complete a survey will receive a limited edition CD featuring exclusive content. Throughout the booth’s operation period, 800 original stickers will also be distributed, decorated with unique designs and QR codes that link to the insightful music video.

The Street Takeover

The collaboration will not just be confined to inside the store. Tower Records Shibuya plans to exhibit five exclusive posters throughout the entire venue, from the entrance area to the restrooms. This will ensure that every floor of the store is engaged in the theme of Wash, maximizing visibility and interest.

In a bold move, the main street signage will display the MV for 'Kimi Wash' for two weeks, with a special six-hour slot on February 7th and 8th, directly engaging the Shibuya pedestrians. The catchy rhythms and fun lyrics will have everyone talking about the wonders of bidets in no time.

The Power of Music

The debut single 'Kimi Wash,' which intertwines an infectious beat with lyrics praising bidet culture, marks Yoichi On-Sui's venture into the rap scene under the name ON-SUI. The song has already stirred significant conversations on social media regarding the importance of hygiene and the often-underappreciated role of bidets. This collaboration effectively marries music with an educational purpose.

Engaging the Community

The immersive activities planned at Tower Records Shibuya don't end at the booth. Throughout the campaign, the store's audio background will feature 'Kimi Wash,' creating an encouraging atmosphere where fans, both new and old, can learn about, laugh at, and celebrate bidet culture.

Conclusion

Through this innovative collaboration, Wash feat. ON-SUI is set to redefine how the emerging demographic connects with sanitary practices through fresh, engaging mediums like music. As this partnership heads into full swing, it not only promotes a product but also integrates cultural education, making it a win-win for all involved. The entire campaign is a celebration of creativity, unity, and the Japanese bidet, which is all set to make its memorable mark on Shibuya's vibrant music scene.
For more details, check out the music video here.