Binggrae to Showcase Melona and Samanco at ANUGA 2025 in Cologne, Germany

Binggrae's Exciting Showcase at ANUGA 2025

Binggrae, a leading food enterprise from South Korea, is gearing up for its participation in ANUGA 2025, the largest food trade fair globally, taking place in Cologne, Germany, from October 4 to 8. This move represents Binggrae's ambition to expand its presence in the European market, transforming its popular products into international sensations.

Scheduled in Hall 5.2, Stand C016, Binggrae will prominently feature its beloved ice cream product, Melona, and will introduce Samanco, a unique ice cream sandwich shaped like a fish, for the first time in Europe. Samanco combines creamy vanilla ice cream with a sweet red bean syrup filling, all encased in a crispy wafer shell. This traditional Korean snack is often enjoyed during the cold winter months, making it a delightful addition to the company’s international offerings.

Founded in 1967, Binggrae has earned a reputable name in Korea, largely credited to the success of its diverse product range. Alongside Melona, which has seen exponential growth in recent years, the company’s other notable products include the iconic Banana Flavored Milk and Yoplait, Korea's first spoonable yogurt. The recognition gained from these products has paved the way for Binggrae’s recent foray into the European market.

Binggrae's strategic move to participate in ANUGA aligns with its ongoing efforts to foster relationships within the European distribution network. The upcoming fair is among the top three food exhibitions worldwide, alongside SIAL Paris and FOODEX Japan, highlighting its significance for global food companies. Over 8,000 businesses from more than 100 countries will converge at this event, showcasing the best in food innovation and diversity. Notably, Korea has been designated as the official partner country for this year's fair, and Binggrae will have a dedicated presence within the K-Food Pavilion, further spotlighting its commitment to introducing Korean cuisine to a wider audience.

Since expanding its European operations in 2023, Binggrae has successfully exported Melona primarily to countries including Germany, the UK, France, and the Netherlands. The rise in demand is prominently represented through partnerships with major Asian grocery chains such as Tang Frères in France, Go Asia in Germany, and Amazing Oriental in the Netherlands, enabling greater accessibility for consumers. By 2024, sales of Melona in Europe almost quadrupled compared to the previous year, signaling its popularity and acceptance in new markets.

At ANUGA 2025, Binggrae aims not only to widen its export channels but also to introduce local flavors adapted for the European palate. The company has plans to enrich its ice cream lineup with new flavors designed to appeal to local tastes, thereby enhancing product variety and consumer engagement.

A Binggrae representative stated, "We hope that our participation at ANUGA will serve as a vital opportunity to promote K-ice cream and expand our exporting possibilities in Europe." This endorsement underscores the company’s vision to deepen its market impact through innovative products and strategic partnerships.

In conclusion, Binggrae's involvement in ANUGA 2025 signifies an exciting chapter in its journey towards international growth, positioning its iconic products like Melona and Samanco at the forefront of the global food landscape. Both industry professionals and food enthusiasts alike can anticipate an extraordinary showcase during this pivotal event.