Touchpoint Markets Emerges: A Game Changer in B2B Media Following ALM's Spin-Off

Introduction

On May 1, 2025, a significant transformation took place in the business-to-business media landscape as Touchpoint Markets was launched. This new entity represents the former Business & Finance Division of ALM and aims to reshape how businesses engage with their communities. With the support of EagleTree Capital, Touchpoint Markets is set to bring forward a robust portfolio of media resources that cater to a diverse array of professional sectors.

Evolution of Touchpoint Markets

Touchpoint Markets emerges from a rich legacy within the Finance, Insurance, Commercial Real Estate, and Consulting sectors. The newly established company continues to champion recognized brands, including ThinkAdvisor, BenefitsPRO, and GlobeSt. This evolution underscores a commitment to adapt to the changing dynamics of industry needs and engagement strategies.

"We've transitioned from traditional media to a dynamic, data-centric platform that fosters community involvement," remarked Matt Weiner, CEO of Touchpoint Markets. This transformation reflects the vision of not just being another media outlet but a potent engine for nurturing connections and generating meaningful interactions among professionals in various domains.

Emphasis on Data-Driven Strategies

At the core of Touchpoint Markets' philosophy is a renewed focus on first-party data and integrated solutions. The goal is to move from isolated products to a cohesive system that promotes continuous engagement through diverse channels. This shift will allow Touchpoint Markets to provide actionable insights and create innovative formats that resonate with audiences, thereby driving better results for partners.

"Our services are crafted to enhance audience value and promote growth through insightful connections," continued Weiner, highlighting the company's vision of cultivating a thriving ecosystem where professionals can access the tools and information essential for success.

Integration Into Various Sectors

Touchpoint Markets plans to foster engagement across a variety of professional fields, including Wealth Management, Insurance, and Consulting. The company's approach is centered on establishing connections between decision-makers and the essential information they require in an ever-evolving marketplace. The commitment to this integrated ecosystem promises year-round monetization through paid content and immersive experiences, leveraging innovative advertising avenues to create unique engagement opportunities.

Future Prospects

As Touchpoint Markets charts its own path, the mission remains clear: to cultivate significant 'touchpoints' between its audience and the resources they rely on to thrive. This goal positions Touchpoint Markets as a trusted hub of intelligence and opportunity, set to enhance the professional landscape for countless individuals and organizations.

In summary, Touchpoint Markets is not just a rebranding; it embodies a strategic shift towards data-driven engagement, innovative solutions, and an unwavering commitment to serve professionals across high-impact sectors. As it builds its identity, Touchpoint Markets stands ready to define the future of B2B media.

For more information about Touchpoint Markets and its expansive offerings, visit TouchpointMarkets.com.

About EagleTree Capital

EagleTree Capital is a prominent middle-market private equity firm based in New York, managing approximately $4.8 billion in assets. With over 45 private equity transactions to its name, EagleTree Capital aims to invest in sectors such as business services, consumer products, and specialty industries, reinforcing the growth of companies like Touchpoint Markets.

For insights about EagleTree Capital, visit EagleTree.