A Night of Elegance: Habanos, S.A. Unveils Exclusive H. Upmann Magnum at XXV Festival

A Night of Elegance at the XXV Festival del Habano



On February 27, 2025, the grandeur of the National Capitol of Havana served as the backdrop for a night dedicated to the exquisite H. Upmann brand during the XXV Festival del Habano. This celebrated event saw the transformative Salón de los Pasos Perdidos, hailed for its iconic status in the city, morph into a world of sophistication and rich tradition, accommodating an impressive array of 600 invited guests.

The pinnacle of the evening was the exclusive unveiling of the H. Upmann Magnum 50 Gran Reserva Cosecha 2019, a remarkable vitola presenting a rich history with a minimum aging of five years. This release boasts unique organoleptic characteristics that promise an unparalleled smoking experience for cigar enthusiasts. José María López Inchaurbe, Vice President of Development at Habanos, S.A., opened the night with an insightful speech, emphasizing the essence of the Habano culture: patience, craftsmanship, and attention to detail, which are increasingly rare in today's fast-paced world. He stated, “I am honored to present a vitola that embodies care and dedication; it is a 'reserved' treasure for those who appreciate authenticity.”

The H. Upmann Magnum 50 Gran Reserva distinguishes itself with its elegance and sophistication—qualities that have been synonymous with the brand over the years. This exclusive vitola comes packaged with a special ring featuring NFC technology for enhanced security. It is available in two luxurious formats: a special case containing 15 Habanos, part of a limited run of just 5,000 numbered boxes, and an elegant set of three, perfect for gifts, also issued in limited quantities. Event attendees had the unique opportunity to purchase this gift set ahead of its worldwide release.

The Mid-Week Event of the XXV Festival del Habano was not just a product launch but rather an unforgettable celebration interweaving history, culture, and exclusivity in a tribute to the H. Upmann legacy and the irreplaceable tradition of Habano cigars. The night was enriched with a gourmet dinner specifically curated for the occasion, paired with a selection of fine wines and premium spirits, all designed to enhance the nuanced flavors intrinsic to H. Upmann cigars.

The entertainment for the evening was another highlight, featuring acclaimed artists such as Annys Batita, Liana Milanés, Shanara, and the Ballet of Cuban Television, injecting a vibrant atmosphere into the lavish celebration.

This event represents more than just a night of smoking fine cigars; it is a celebration of a deep-rooted heritage that appreciates the finer things in life, where each puff tells a story of passion, patience, and positional art—truly a rare affair worthy of the term 'reserved.'

For access to high-resolution images from the event, please click here.

Topics Entertainment & Media)

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