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Daisei Group Unveils New Corporate Image Commercial

Daisei Holdings Company, located in Tokyo’s Chiyoda ward and led by CEO Hideo Kurita, has created a corporate image commercial titled “Delivering Thoughts.” This 30-second spot will be broadcast on Mie Television starting June 2025, highlighting the company's mission and values. The commercial is also available on YouTube for broader access.

The commercial, developed under the theme "Delivering Thoughts Along with Goods,” emphasizes the company's dedication to connecting people and society through logistics. Notably, this spot was entirely conceived and structured by the company's employees, showcasing their commitment to the mission.

Filming took place in the company’s logistics environment, including trucks, warehouses, and featuring employees actively engaged in their daily work. All acting and narration comes from in-house staff, aiming to authentically convey the pride in their work and their heartfelt intentions to the audience.

The significance of airing this commercial on Mie Television is further enhanced by the group's founding roots. The founder hails from Minami-Ise Town in Mie Prefecture, prompting participation in a featured program commemorating the Ise Jingu Shrine’s Shikinen Sengu Festival. Existing footage was utilized in the commercial while new scenes were shot internally, reinforcing the group’s narrative through familiar visuals and storytelling.

Daisei Group aspires to redefine logistics by being more than just a transport service; they aim to deliver “people’s thoughts” and emotions along with goods. This philosophy reflects a deep-rooted commitment to their community and an understanding of their role in enhancing connectivity.

Airing Schedule for Mie Television

• - June 4 (Wed): 19:00 - 19:30
• - June 24 (Tue): 20:00 - 21:25
• - June 28 (Sat): 12:00 - 13:25 (Rebroadcast of June 24)

Watch the CM Video!

For those interested, the commercial is available online at this link.

About Daisei Group

Founded in 1969, Daisei Group has expanded significantly from its origins in freight transportation and warehouse operations to diverse sectors, including automotive maintenance, used car sales, recycling, IT, hotel management, and food services. They operate over 215 locations across Japan and abroad and have developed 44 subsidiary companies.

Particularly, they excel in food logistics, leveraging a nationwide delivery network to provide top-notch logistics services to their clients. This commitment to innovation and quality positions Daisei Group as a pivotal player in the logistics sector, dedicated to positive social impact through its operations.