Randstad Officially Launches TikTok to Engage Gen Z About Work Culture

Randstad Launches Official TikTok Account

Randstad, a leading global human resource service provider headquartered in Chiyoda, Tokyo, has recently unveiled its official TikTok account (@randstadjapan) to reach out to Generation Z and younger demographics. This initiative aims to make work and career development more approachable while sharing the authentic corporate culture of Randstad.

In recent years, Gen Z has shifted its primary means of information gathering from text-based content to video-based social media platforms. This generation's values regarding employment, including their definitions of "meaningful work" and "self-identity," are evolving. To adapt to these changes in communication preferences, Randstad recognizes the need to establish itself as a reliable and relatable source of information. Instead of merely transmitting knowledge, Randstad is opting for emotional connection and storytelling, which are essential in resonating with this audience. The company plans to use short videos to share its "true face" and culture, bridging the gap between corporate information and the realities of career support.

Content Themes

The TikTok account will focus on the theme of "Empathy over Knowledge, and Stories over Information." Here’s what users can expect to see:
1. Relatable Work Scenarios: Content featuring relatable experiences for Gen Z, such as typical work situations, first-time job stories, and life skills learned from part-time jobs. This approach helps create an accessible and enjoyable portrayal of working life.
2. Real Employee Insights: Videos showcasing Randstad employees' daily lives. This includes segments like "A Day in the Life of an Employee," "Favorite Office Spaces," and tips on handling work-related stress. These videos aim to convey the genuine atmosphere within the company.
3. Career Tips and Trends: Professional advice on finding suitable job roles and application tips tailored to the trends favored by Gen Z. This will provide valuable insights and guidance for those entering the job market.

Special Launch Content

On the launch date, December 18, Randstad will release a highlight video reflecting on the company's accomplishments in 2025. This video will cover its participation in notable events such as Tokyo Pride and the Kansai Expo, as well as initiatives celebrating diversity over the past year. Randstad's oldest TikTok video showcases these achievements while cleverly bridging professional insights with engaging storytelling.

For those interested, here are some of the highlight videos available:

Randstad's Vision

Randstad's vision is to become the most equitable and specialized human resource service company globally. As a trusted partner for talent, Randstad aims to support its clients by providing high-quality, diverse, and flexible workforces across four specialized fields: Operational, Professional, Digital, and Enterprise. Randstad strives to ensure meaningful employment for all, helping people acquire the necessary skills and find purpose in their jobs.

With operations in 39 countries and regions, Randstad's influence across the globe is significant. In 2024, the company is set to support 1.7 million individuals in securing jobs while generating revenues of 241 billion euros. Listed on Euronext Amsterdam, Randstad is recognized for its commitment to sustainability and inclusion, having been awarded the highest 'Gold' rating for LGBTQI+ initiatives for five consecutive years.

For more information about Randstad, you can visit their website: Randstad.