Premium Guard Inc. Elevates John Etheridge to Vice President of Product Management

Premium Guard Inc. Promotes John Etheridge

MEMPHIS, Tenn., October 30, 2025 — Premium Guard Inc. (PGI), a premier manufacturer and supplier in the automotive filtration industry, proudly announces the elevation of John Etheridge to the position of Vice President of Category and Product Management. This decision highlights the company’s commitment to cultivating leadership and innovation in its operational strategies.

John Etheridge first joined PGI in 2019 and has since become an indispensable part of the company, significantly influencing its product and category strategy. With over two decades of experience in the automotive aftermarket, Etheridge has adeptly unified PGI's Product Management organization, merging various functions such as Product, Engineering, and Cataloging. His initiatives have greatly expanded the company’s capabilities in analytics and category management, effectively driving growth and scalability.

Under Etheridge’s stewardship, PGI’s product catalog has undergone a remarkable transformation, now being recognized as an industry frontrunner in quality and excellence by the Auto Care Association. Beyond his responsibilities at PGI, Etheridge is actively involved in the Auto Care Filter Manufacturers Community as the Council Chair, where he champions collaboration and the development of industry standards across the aftermarket sector.

A New Chapter for PGI

Expressing his enthusiasm about the promotion, Etheridge stated, “I am honored to take on this new role and continue building on the momentum we've created at PGI. Our teams have made tremendous strides in expanding product coverage and driving innovation within our portfolio. I am eager to keep pushing forward.”

In his new capacity, Etheridge will oversee Category Management as well as Product Management. He will work closely with PGI’s leadership team to spur ongoing growth, further amplify the company’s product offerings, and extend the range of products and services for customers. This integration of roles is strategically aimed at fortifying PGI's ability to scale efficiently while enhancing operational alignment and accelerating innovation throughout its global operations.

Anan Bishara, Founder and CEO of Premium Guard Inc., commented on Etheridge’s promotion, saying, “John embodies the values that define PGI—innovation, collaboration, and a relentless drive for excellence. His leadership has been crucial in developing the high-performance culture we’re proud of, and I am thrilled to see him advancing in this expanded role.”

Etheridge's ascent to Vice President illustrates PGI's dedication to empowering leaders, fostering a culture of innovation, and creating scalable teams tailored to meet the dynamic demands of the market. As PGI continues its trajectory of global expansion and broadening its product offerings, Etheridge’s leadership will be vital in realizing the company's mission: to deliver premier filtration solutions for every driver and vehicle.

About Premium Guard Inc.

Premium Guard Inc. is a leading innovator and supplier of top-quality automotive filtration solutions catering to retail, traditional, quick lube, and e-commerce channels across North America. Beyond its renowned Premium Guard® product line, PGI supports numerous successful private-label programs within the industry, providing comprehensive solutions across engineering, product design, packaging, marketing, logistics, and data management. By embracing a customer-centric mindset, prioritizing relentless innovation, and ensuring global sourcing excellence, PGI continues to elevate standards of quality, agility, and value in the automotive aftermarket.