Coolish Launches New W Mask Melon Ice Cream Just in Time for Summer

Enjoy the Refreshing Taste of Coolish W Mask Melon

As the warm breeze of early summer approaches, Lotte Co., Ltd. is set to delight ice cream lovers with the launch of Coolish W Mask Melon. This new offering, debuting on June 23, 2025, features the unique concept of “drinking ice cream,” combining the delights of frozen dessert with the refreshing taste of two types of mask melon juice. Comprising 10% total melon juice, this flavor aims to capture the authentic essence of fruit, which received rave reviews during its previous launch back in June 2023.

Product Highlights

The Coolish W Mask Melon presents a one-handed way to enjoy ice cream on the go. The drink has a refreshing sweetness from finely crushed ice, blending perfectly with its smooth texture. Here are some key features of the product:

- Two Types of Melon Juice: This product uses both domestic and mask melon juice, contributing to its luscious flavor. Notably, 95% of the 5% domestic melon juice included is mask melon, ensuring high quality and authentic taste.
- Refreshing Quality: Tailored to highlight the sweetness of melon while offering a crisp finish, it is perfect for the upcoming warm season.
- Storage Guidelines: As with any ice cream, quality may change if the product melts and is refrozen, so it’s best enjoyed fresh directly from the package.

Exciting Promotions to Celebrate the Launch

In addition to the new flavor, Lotte is also launching a variety of fun promotions to commemorate the release of the Coolish W Mask Melon. Among these is the introduction of a bath product called Coolish Bath W Mask Melon Scent by Kenbi Yakuto Co., aimed at providing a refreshing bathing experience in select bathhouses.

Moreover, the nostalgic Coolish Shampoo set—which was initially revealed as an April Fool’s joke—has now become a reality, providing a whimsical twist to the bathing ritual with products infused with a menthol sensation and a pleasant vanilla aroma.

Across selected bathing facilities from July 1 to July 14, bath-goers can also partake in sampling the limited Mini Coolish Vanilla, enhancing the overall experience of indulgence within the bath settings. The immersive marketing strategy invites participants to enjoy the