Asobisystem and ORIGINAL Form Strategic Partnership to Globalize Japanese Culture

Asobisystem and ORIGINAL: Pioneering Japanese Culture on the Global Stage

In a significant move to elevate Japanese cultural assets in the international market, Asobisystem Inc. and ORIGINAL Inc. have announced a capital and business partnership aimed at establishing a robust foundation for the continuous development of Japanese culture, art, tourism, and food.

Background of the Partnership

The global interest in Japanese culture has surged like never before. The Japanese government has set ambitious goals for tourism, aiming for 60 million visitors by 2030 and projecting a market size of 20 trillion yen for Japanese content abroad by 2033. However, while interest is high, the infrastructure to convert this enthusiasm into sustainable business ventures remains underdeveloped across the industry.

Asobisystem, founded in 2007, has been at the forefront of promoting Japanese culture both domestically and internationally through artist management and event production. Likewise, ORIGINAL has been operating the Japanese version of the global media brand