Vaudit Welcomes David Coleman as President of Advertising Sector to Propel Growth
Vaudit, a pioneering force in AI-driven vendor spend verification, has announced a significant leadership change with the appointment of David Coleman as the President of its Advertising Industry sector. This strategic move, effective November 2, 2026, signifies Vaudit's commitment to enhancing its services in the advertising domain while ensuring accountability and transparency in advertising expenditures.
David Coleman brings a wealth of experience to his new role, having spent over 20 years at Ocean Media, a well-known independent media planning and buying agency based in Southern California. Most recently, he held the position of President at Ocean Media, where he played a pivotal role in driving growth and innovation within the organization. Under his leadership, the agency attracted media spends exceeding $1 billion and significantly expanded its operations from traditional television and radio into the realms of digital media, keeping pace with evolving industry trends.
In 2025, Ocean Media underwent a transformative merger with Empower Media, culminating in the establishment of Empower Ocean Media Group, which now oversees approximately $1.5 billion in total annual media billings. This merger not only bolstered agency revenues but also widened the scope of services available to clients, allowing them to navigate the complexities of the advertising landscape more effectively.
At Vaudit, Coleman's mission is not just about integrating his vast agency experience but also about building essential partnerships with advertisers and other agencies. His aim is to enhance the adoption of independent advertising spend verification, a critical aspect of maintaining integrity and accountability in advertising operations. Coleman commented on his new position, “After two decades on the agency side, I understand the nuances of media invoice reviews. However, verifying the details behind these figures often lacks an independent touch. Vaudit addresses this gap effectively, and I’m eager to assist advertisers and agencies in achieving the accountability they need.”
Michael Hahn, CEO of Vaudit, expressed enthusiasm about Coleman’s leadership, highlighting the critical nature of domain expertise in the company's expansion across various complex billing sectors. Hahn stated, “As we broaden our reach into numerous intricate billing industries, having leaders like Dave—who possess extensive experience and valuable relationships—will be paramount to delivering consistent results to our customers. His track record in advertising speaks volumes, and I am thrilled for him to guide our Advertising industry into its next growth phase.”
The complexities of digital advertising, including challenges like bot traffic and accidental traffic, necessitate robust solutions for organizations. Omar Hamoui, the founder of AdMob, pointed out that with the increasing intricacies of web and mobile traffic, Vaudit stands out with its unique independent auditing capabilities, ensuring authentic accountability in advertising spend with previously opaque ad platforms.
Vaudit itself is known for leveraging advanced AI technologies to independently verify vendor charges against established contracts, pricing agreements, and underlying usage records. The company’s specialized AI agents are adept at identifying discrepancies, compiling supporting evidence, and facilitating the correction and recovery of overcharges across various expenditure categories, including advertising, artificial intelligence, and cloud services. With a verified vendor spend of over $4 billion and more than $100 million in recovered charges, Vaudit continues to solidify its status as a leader in the vendor verification space.
As Coleman steps into his new role, there is a palpable sense of optimism about the future of advertising spend accountability. For more information about Vaudit and its services, please visit Vaudit's website.
David Coleman brings a wealth of experience to his new role, having spent over 20 years at Ocean Media, a well-known independent media planning and buying agency based in Southern California. Most recently, he held the position of President at Ocean Media, where he played a pivotal role in driving growth and innovation within the organization. Under his leadership, the agency attracted media spends exceeding $1 billion and significantly expanded its operations from traditional television and radio into the realms of digital media, keeping pace with evolving industry trends.
In 2025, Ocean Media underwent a transformative merger with Empower Media, culminating in the establishment of Empower Ocean Media Group, which now oversees approximately $1.5 billion in total annual media billings. This merger not only bolstered agency revenues but also widened the scope of services available to clients, allowing them to navigate the complexities of the advertising landscape more effectively.
At Vaudit, Coleman's mission is not just about integrating his vast agency experience but also about building essential partnerships with advertisers and other agencies. His aim is to enhance the adoption of independent advertising spend verification, a critical aspect of maintaining integrity and accountability in advertising operations. Coleman commented on his new position, “After two decades on the agency side, I understand the nuances of media invoice reviews. However, verifying the details behind these figures often lacks an independent touch. Vaudit addresses this gap effectively, and I’m eager to assist advertisers and agencies in achieving the accountability they need.”
Michael Hahn, CEO of Vaudit, expressed enthusiasm about Coleman’s leadership, highlighting the critical nature of domain expertise in the company's expansion across various complex billing sectors. Hahn stated, “As we broaden our reach into numerous intricate billing industries, having leaders like Dave—who possess extensive experience and valuable relationships—will be paramount to delivering consistent results to our customers. His track record in advertising speaks volumes, and I am thrilled for him to guide our Advertising industry into its next growth phase.”
The complexities of digital advertising, including challenges like bot traffic and accidental traffic, necessitate robust solutions for organizations. Omar Hamoui, the founder of AdMob, pointed out that with the increasing intricacies of web and mobile traffic, Vaudit stands out with its unique independent auditing capabilities, ensuring authentic accountability in advertising spend with previously opaque ad platforms.
Vaudit itself is known for leveraging advanced AI technologies to independently verify vendor charges against established contracts, pricing agreements, and underlying usage records. The company’s specialized AI agents are adept at identifying discrepancies, compiling supporting evidence, and facilitating the correction and recovery of overcharges across various expenditure categories, including advertising, artificial intelligence, and cloud services. With a verified vendor spend of over $4 billion and more than $100 million in recovered charges, Vaudit continues to solidify its status as a leader in the vendor verification space.
As Coleman steps into his new role, there is a palpable sense of optimism about the future of advertising spend accountability. For more information about Vaudit and its services, please visit Vaudit's website.
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