Land Rover Alexandria Joins Exclusive Initiative to Foster Literacy Across the U.S.
Land Rover Alexandria has announced its selection as one of just 14 retailers across the United States to participate in the Defender Book Trek, a significant initiative aimed at boosting literacy among children nationwide. With a commitment to community engagement, Land Rover Alexandria is set to deliver 2,500 new children's books to various local schools and organizations in Northern Virginia, underlining the importance of reading and education.
On October 28, 2025, at 6:00 PM, the dealership will host a special book donation event, where community members can witness firsthand the unwrapping of thousands of brand-new books intended to add joy and knowledge to local children's lives. The event will be emceed by Erin Como, a prominent local media figure and advocate for community involvement, emphasizing the shared responsibility to nurture and inspire future generations.
Roger Wildermuth, the General Manager at Land Rover Alexandria, articulated the dealership's enthusiasm for the Defender Book Trek. He stated, "Our participation in the Defender Book Trek reflects our commitment to community and youth literacy. We are honored to represent the Washington D.C. region in this national effort to place thousands of new books in the hands of children in need, with joint efforts from the Education Community Development Centers of Virginia and FACETS."
The Defender Book Trek, which roots back to its initiation in New Jersey, seeks to collect and distribute a staggering total of 40,000 books nationwide, ultimately culminating its mission at Destination Defender in Temecula, California. The initiative has rallied Land Rover retailers from various regions, all working together toward the common goal of enhancing literacy and drawing attention to the significance of reading in childhood development.
Land Rover Alexandria's involvement in this campaign is a testament to its ongoing dedication to community service and educational outreach. By collaborating with local organizations that foster learning, the dealership not only contributes to the improvement of literacy rates among local youth but also addresses the critical need for educational resources in underserved communities.
As the event nears, anticipation builds within the community, and Land Rover Alexandria remains steadfast in its mission to make a tangible difference in the lives of children. This initiative serves as a reminder that even in the fast-paced automotive industry, the true luxury often lies in giving back and facilitating brighter futures for children through the power of reading.
What: Defender Book Trek Book Donation Event
When: Tuesday, October 28, 2025, at 6:00 PM
Where: Land Rover Alexandria, 5900 McGuin Drive, Alexandria, VA 22310
Host: Erin Como
For any media inquiries or additional details about the Defender Book Trek event or Land Rover Alexandria's initiatives, please contact Bruce Bortle. His insights could provide further depth to understanding the dealership's role in this impactful initiative. [Contact: Bruce Bortle, CMO, Land Rover Alexandria, (703) 919-5093, [email protected]]
The Defender Book Trek illustrates a pivotal moment for communities across the nation—uniting businesses, advocates, and families in fostering a love for reading that resonates well beyond the pages of books. As Land Rover Alexandria takes this critical step, we look forward to seeing the bright impact on local youth and their capacity to read, learn, and explore the world around them.
On October 28, 2025, at 6:00 PM, the dealership will host a special book donation event, where community members can witness firsthand the unwrapping of thousands of brand-new books intended to add joy and knowledge to local children's lives. The event will be emceed by Erin Como, a prominent local media figure and advocate for community involvement, emphasizing the shared responsibility to nurture and inspire future generations.
Roger Wildermuth, the General Manager at Land Rover Alexandria, articulated the dealership's enthusiasm for the Defender Book Trek. He stated, "Our participation in the Defender Book Trek reflects our commitment to community and youth literacy. We are honored to represent the Washington D.C. region in this national effort to place thousands of new books in the hands of children in need, with joint efforts from the Education Community Development Centers of Virginia and FACETS."
The Defender Book Trek, which roots back to its initiation in New Jersey, seeks to collect and distribute a staggering total of 40,000 books nationwide, ultimately culminating its mission at Destination Defender in Temecula, California. The initiative has rallied Land Rover retailers from various regions, all working together toward the common goal of enhancing literacy and drawing attention to the significance of reading in childhood development.
Land Rover Alexandria's involvement in this campaign is a testament to its ongoing dedication to community service and educational outreach. By collaborating with local organizations that foster learning, the dealership not only contributes to the improvement of literacy rates among local youth but also addresses the critical need for educational resources in underserved communities.
As the event nears, anticipation builds within the community, and Land Rover Alexandria remains steadfast in its mission to make a tangible difference in the lives of children. This initiative serves as a reminder that even in the fast-paced automotive industry, the true luxury often lies in giving back and facilitating brighter futures for children through the power of reading.
Event Details
What: Defender Book Trek Book Donation Event
When: Tuesday, October 28, 2025, at 6:00 PM
Where: Land Rover Alexandria, 5900 McGuin Drive, Alexandria, VA 22310
Host: Erin Como
For any media inquiries or additional details about the Defender Book Trek event or Land Rover Alexandria's initiatives, please contact Bruce Bortle. His insights could provide further depth to understanding the dealership's role in this impactful initiative. [Contact: Bruce Bortle, CMO, Land Rover Alexandria, (703) 919-5093, [email protected]]
The Defender Book Trek illustrates a pivotal moment for communities across the nation—uniting businesses, advocates, and families in fostering a love for reading that resonates well beyond the pages of books. As Land Rover Alexandria takes this critical step, we look forward to seeing the bright impact on local youth and their capacity to read, learn, and explore the world around them.
Topics Consumer Products & Retail）
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