Aperol® Unveils Exciting New Experience at Coachella Festival 2025

Aperol® Returns with a New Aperol Spritz Piazza at Coachella Valley Music & Arts Festival

Aperol®, the renowned Italian aperitivo, is back for a third consecutive year at the Coachella Valley Music and Arts Festival, and this time, it's bigger than ever! As the official spritz partner of the festival, Aperol is thrilled to introduce the Aperol Spritz Piazza—a lively and immersive space designed to create unforgettable moments for festival-goers.

Located right in the bustling heart of General Admission, the Aperol Spritz Piazza resembles a vibrant Italian square, bathed in the distinctive orange hue of Aperol. This place serves as an oasis where friends can gather to relax and revel while toasting to beautiful memories and the stunning desert sunset. The space promises daily spontaneous fun, making it a must-visit destination on the festival grounds.

From the very first day, attendees have the opportunity to participate in lively interactive experiences. A digital trivia challenge awaits in the Piazza, inviting guests to test their knowledge of Aperol and its iconic cocktail, the Aperol Spritz. Those who take part will not only enjoy the fun; they will also be eligible to win exclusive prizes that enhance their festival experience—think gift cards to shop at the Coachella merchandise store, tickets to Outstanding in the Field, and other fantastic rewards.

Day two promises even more excitement as festival-goers can drop by the Piazza to elevate their festival looks. With bespoke sunset glow-ups inspired by the Aperol Spritz, attendees will have a variety of options to customize their outfits. Everyone will want to stand out and shine bright with an extra pop of orange.

Come day three, prepare for an unforgettable photo opportunity! The Pavilion will feature a brilliant immersive photo display inspired by the breathtaking desert landscapes, adorned with layered mountains and palm trees, all complemented by golden hour lighting and mirrored elements. Plus, the stunning visuals create the perfect backdrop to capture cherished festival memories.

Beyond the Aperol Spritz Piazza, festival attendees can also find Aperol at the Aperol Ape in the VIP Rose Garden and the Aperol Spritz Bar in the exclusive 12 Peaks VIP Area. The spirit of Aperol will also reach the Safari Campgrounds, where guests aged 21 and over are warmly invited to join the Safari Fountain toast on Thursday evenings, celebrating the onset of the weekend festivities.

Allison Varone, Campari America's Head of Marketing, expressed the brand's vision for this year’s experience, stating, “Aperol has always been about bringing people together and creating moments of joy. For our third year at Coachella, we've tailored the Aperol Spritz Piazza to infuse every day with spontaneity and excitement, making 2025 even more memorable for festival-goers.”

For those unable to attend this year, don’t worry! Aperol will share the excitement of Coachella through its official livestream, accessible via their website. This allows fans worldwide to join in on the celebrations and feel the joy from afar.

For more details on what Aperol has planned for this year's Coachella festival, be sure to head over to aperol.com or follow them on social media at @AperolSpritzOfficial. As the festival season kicks into full swing, Aperol reminds everyone to enjoy responsibly while soaking in the musical vibes and joyful moments.

Join the Celebration!

Let's raise our glasses and join the joy with an Aperol Spritz! Mix up this refreshing cocktail by following the simple recipe below:

3 parts Cinzano Prosecco D.O.C.
2 parts Aperol
1 part soda water
1 slice of orange

In a wine glass filled with ice, combine the ingredients, gently stir, and garnish with an orange slice. Enjoy the sunshine and good times ahead as you sip on Italy's favorite cocktail!