Atento Welcomes Alexandre Mafra as Their New Chief Financial Officer to Propel Growth

Atento Welcomes Alexandre Mafra as CFO

In a significant move for its corporate future, Atento has appointed Alexandre Mafra as the new Chief Financial Officer, legitimizing the company's ambition to drive innovation and efficiency in their financial practices. With an impressive background in finance spanning over 30 years, Mafra's vast experience will aid Atento in navigating the complexities of business transformation and customer experience management.

Mafra's appointment comes at a crucial juncture for Atento, indicating a strong commitment towards sustainable growth amidst a rapidly changing market landscape. Reporting directly to CEO Dimitrius Oliveira, Mafra will play a vital role in shaping the financial strategy of Atento, one of the foremost companies in customer experience management and business transformation outsourcing (CXM/BTO).

A Seasoned Leader

Alexandre Mafra is not new to the boardroom. His previous roles have equipped him with a wealth of knowledge in transforming financial structures within major corporations. Before joining Atento, he held senior management positions in renowned firms such as Ambev and Totvs. Additionally, he served as the CFO at ClearSale and Focus Energia, where he was pivotal in streamlining operations for enhanced efficiency.

Mafra has also left an indelible mark as an Advisory Board Member for several companies, surging their growth processes forward. His academic qualifications include a degree in Electrical Engineering from UFMG and a postgraduate degree in Corporate Finance from FGV, further solidifying his exceptional perspective on managing finance in competitive business environments.

Commitment to Innovation

In his new role, Mafra aims to leverage his extensive experience to reinforce Atento's financial backbone, guiding it through its transformation journey. “I’m thrilled to join Atento during this pivotal moment of transformation,” Mafra stated. He emphasizes his priorities will include strengthening financial foundations and executing a roadmap that focuses on innovation and demonstrable returns on transformation value for their clients.

His dedication to growth is matched by CEO Dimitrius Oliveira’s vision, who praised Mafra’s track record of achieving financial milestones and noted the strategic significance of his appointment. Oliveira believes that Mafra’s expertise will solidify the company's path towards sustainable growth and efficiency, creating long-term value for stakeholders.

A Transition of Leadership

Atento's leadership acknowledges the contributions of Álvaro Badiola, the former CFO, whose efforts in achieving financial objectives and restructuring initiatives set a strong precedent. Badiola's leadership played a crucial role in the organizational framework, facilitating a seamless transition towards a robust financial infrastructure that Mafra will now build upon.

As Atento gears up for this new phase, the focus remains on fostering innovation and enhancing customer experience capabilities—a central tenet for the company as it prides itself on being the largest provider of CXM/BTO services in Latin America and a significant player across the globe.

About Atento

Atento maintains its status as a leader not just in Latin America but also as a competitor in the global CXM and BTO service marketplace. The company thrives on its ability to adapt swiftly to the evolving needs of its clients, providing strategies that not only meet but exceed expectations. For further details regarding Atento’s services and leadership vision, visit Atento's official website.