#Halloween #Pabst Blue Ribbon #Jason Voorhees

Pabst Blue Ribbon and Jason Universe Team Up for a Killer Halloween Experience

As autumn leaves begin to fall and Halloween approaches, two iconic figures in American pop culture, Pabst Blue Ribbon (PBR) and Jason Voorhees, are collaborating in a unique way that promises to thrill fans of both beer and horror. This partnership introduces an innovative slasher experience, turning mundane 12-packs of beer into wearable masks of the infamous horror character, Jason.

A Creative Collaboration

This exciting collaboration, launched by Pabst Blue Ribbon and Horror Inc, is designed to engage consumers in a way that fuses celebrations of beer culture with Halloween festivities. The centerpiece of this partnership is an immersive experience that includes a limited-edition, Jason Voorhees-themed packaging, premium merchandise, and a calendar of events leading up to Halloween. The playful notion of transforming a beer pack into a mask reflects the creativity fueled by the partnership, allowing fans to embrace the spirit of Halloween in a fresh and fun manner.

Robbie Barsamian, Executive Vice President of Horror Inc, expressed enthusiasm for the project, pointing out the iconic status of Jason's hockey mask. He remarked, "Making it wearable straight from the pack was a no-brainer for us. This way, fans can rep Jason while they enjoy their favorite beer, particularly as Halloween excitement builds."

On the other hand, Zac Nadile, Head of Brand Strategy at Pabst Brewing Company, noted that the collaboration is a natural union of two beloved American icons. He said, "We turned a 12-pack into a Jason mask and solved the perennial problem of last-minute Halloween costume planning. Whether they decide to cut out the mask or wear the whole box, fans will be making a statement with one of the best costumes around!"

Engaging Events and Merchandise

Kicking off in September and running until November 13, this seasonal promotion includes various experiential and digital touchpoints across the United States. Pabst and Jason Universe are hosting numerous events aimed at heightening engagement with consumers during the Halloween season.

Some highlights include:

• - New York Comic Con Takeovers (Oct 8-11): Fans will have the opportunity to revel in the collaborative ambiance at venues surrounding NYCC, featuring themed nights with exclusive merchandise.
• - The Fest 24 (Oct 23-25): Jason-themed PBR merchandise will enhance the experience at significant venues during this multi-day indie music festival.
• - Nationwide Watch Parties (Oct 15): Top horror creators will partner with PBR and Jason Universe to throw Crystal Lake-themed watch parties, complemented by collectible popcorn buckets and special merchandise.
• - National Sweepstakes and Retail Displays: PBR is setting up impressive retail displays, including 6-foot stands featuring Jason bobbleheads, alongside an opportunity for fans to enter a sweepstake to win exclusive merchandise and collectibles.

Seasonal Promotions and Digital Activations

To keep the Halloween spirit alive, Pabst Blue Ribbon and Jason Universe are unleashing seasonal micro-campaigns and immersive digital activations throughout the fall, celebrating Halloween, National Hockey Mask Day on November 1, and a