#Japan #books #Takatsuki #BOTTO

Explore the BOTTO Book Campaign in Takatsuki City

In Takatsuki City, located in Osaka Prefecture, a unique event called the "BOTTO Book Campaign" is currently in full swing, running through March 15, 2026. This collaborative initiative, involving four local bookstores, aims to foster a vibrant book culture in the community, encouraging residents and visitors alike to discover their "favorite books" and turn their day around with captivating reads.

A City Rich in Literary Culture

Known as the "City of Books," Takatsuki boasts numerous large bookstores and a well-equipped library system that supports a high level of cultural awareness and a desire for learning. The BOTTO Book Campaign is an extension of this cultural support, inviting participants to engage with their favorite books and supporting local business.

How It Works

During the campaign, each participating bookstore has selected their own "recommended book," referred to as the "oshi book." Shoppers can visit these stores and scan the QR codes provided at the campaign corners to cast their votes for their favorite titles. In return, participants have a chance to win an exclusive BOTTO Book original bookmark through a lucky draw, where ten winners will be randomly selected from the voters.

An Invitation to Dive into Books

This initiative is not just about promoting specific books; it encourages a deeper engagement with Takatsuki’s literary environment—a focal point for the city's tourism promotion, known as "BOTTO Takatsuki." Building on the successful campaigns for "BOTTO Bread" and "BOTTO Sweets" in 2025, this book campaign invites everyone to experience the depth of Takatsuki's charm.

Campaign Details

• - Duration: The campaign is open until March 15, 2026.
• - Participating Bookstores: The campaign features prominent locations like Kinokuniya Bookstore at Takatsuki Hankyu Square, Junkudo Bookstore at Matsuzakaya Takatsuki, Book First at Emiru Takatsuki, and Miraiya Bookstore at Takatsuki.
• - Participation Method: Simply scan the QR code available in the participating stores, which leads you to a Google Form, where you can cast your vote.
• - Prizes: Voters will have a chance to win one of ten original bookmarks from the campaign.

Announcing the Results

After the campaign concludes, winners will be notified via the registered email addresses. Additionally, the results of the voting will be announced on Takatsuki City's official website, celebrating the community's reading choices.

This exciting campaign is a wonderful opportunity for book lovers and newcomers alike. Mark your calendars and examine the participating bookstores in Takatsuki to find that perfect book that might just change your life. Happy reading!

For more information, visit the official website of the BOTTO Takatsuki campaign and check out their YouTube channel for updates and related content.

This initiative is creatively designed and managed by Pony Canyon Co., Ltd., as part of the tourism promotion efforts for Takatsuki City in the 2025 fiscal year.