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Celebrating 87 Years of the Shinjuku Lion Building

From April 13 to 17, 2026, Sapporo Lion Co., a group company of Sapporo Holdings, will host a festival at the Shinjuku Lion Building to celebrate its 87th anniversary. Nestled in the vibrant East Entrance of Shinjuku Station, this restaurant building has served as a cultural hub for beer enthusiasts since its inception on April 17, 1939.

A Journey Through Time

The Shinjuku Lion Building has undergone numerous transformations over the decades, adapting its various dining experiences to the changing tastes of its patrons. While the establishment has evolved, its commitment to providing high-quality food and an exceptional drinking environment remains steadfast.

Special Offers for the Celebration

To express gratitude for years of loyal support, the anniversary festival will present unique promotions:

April 17, 2026 - One-Day Specials

• - Cheers with Discounted Beer: Enjoy a large mug of Sapporo Draft Beer (normally priced at 1,140 yen) for a special price of 870 yen. At the second floor's YEBISU BAR, patrons can indulge in YEBISU beer at the same special price.
• - Exciting Lottery Draw: On the anniversary day, guests can enter a lottery with every 3,000 yen spent, presenting their receipts. Prizes include exclusive at-home beer hall dishes and drink vouchers, with a maximum of five entries per person.

April 13 to 17, 2026 - Limited-Time Menu

Throughout the festival, each floor of the Shinjuku Lion Building will offer special “870 yen menu” items:

• - First Floor & Basement: Beer Hall Lion will serve a refreshing grilled chicken salad.
• - Second Floor: YEBISU BAR will delight guests with garlic sautéed red shrimp.
• - Third Floor: At Wine Bistro Blu Mare, treat yourself to the “87” bundle salad.
• - Fourth Floor: Experience top-notch grilled meat and Genghis Khan at Bakuyotei, featuring blooming beef tongue as a highlight.
• - Fifth Floor: Enjoy a seasonal tempura assortment at Agura Japanese-style Lion.

Experience the Essence of Beer Culture

The Shinjuku Lion Building isn’t just about celebrating its longevity; it embodies the joy of life paired with the perfect beer. For more information about this event and a detailed menu, please visit the official Shinjuku Lion Building website.

Join Us in the Festivities

Mark your calendars and get ready to immerse yourself in a rich atmosphere of delicious food, tasty beer, and community spirit. This celebration not only commemorates 87 years of hospitality but also the relationships built over countless toasts in this iconic location.

For inquiries regarding the event, please contact the customer support line at 0120-848-136.