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NLG Communications: A Milestone at 18

NLG Communications LLC, an esteemed independent firm specializing in public relations, public affairs, and crisis management, commemorates its 18th anniversary on September 10, 2026. Founded by seasoned communications strategist Naomi Goldman, the firm has built a reputation for navigating complex challenges and fostering community engagement for nearly two decades.

The significance of the number 18 resonates deeply with Goldman, as it symbolizes 'chai,' the Hebrew word for 'life' in Jewish culture. This reflects the essence of the firm’s journey—impactful work, trusted partnerships, and a commitment to causes and communities. Goldman emphasized, "Eighteen feels particularly meaningful because chai is about life — and this work truly has become my life's work."

Established in 2008, NLG Communications has played a pivotal role at the juncture of causes, crises, and community involvement. The firm has provided a range of services including strategic communications, crisis management, media relations, and community engagement, catering to public agencies, nonprofits, corporations, and civic leaders across California and beyond.

In its impressive 18-year trajectory, NLG has tackled significant issues affecting communities nationwide such as public transport, housing, workforce development, food security, and public health access. Notable clients include Metrolink, LA Metro, the American Red Cross, and the California Association of Food Banks, marking a legacy of trust and service.

Goldman has a long-standing relationship with several clients, most notably with Metrolink, the firm’s first client back in 2008. Initially engaged to assist in managing a crisis that tested the agency’s resilience, Goldman continues to offer strategic counsel to the rail agency today. Lisa Bahr, Metrolink’s Chief Customer Experience Officer, remarked on the value of Goldman’s guidance, stating, "Naomi is far more than a strategic communications advisor — she is a trusted partner who brings exceptional judgment to difficult and sensitive issues."

One example of NLG’s profound impact is its collaboration with the Hospitality Training Academy (HTA), a nonprofit dedicated to creating career pathways in the hospitality sector. Over four years, NLG has not only provided strategic communication support but has also become a vital part of the HTA team. Executive Director Adine Forman praised Goldman’s involvement, stating, "Naomi has truly become part of our team. She understands our mission, believes deeply in our work, and is always thinking about the bigger picture."

Goldman’s role often transcends traditional public relations boundaries. With her experience, she guides leadership teams in anticipating challenges and clarifying complex matters, advising organizations not just on what to communicate, but on actionable steps in times of crisis. She commented on the evolving landscape, saying, "Communications has changed enormously since 2008 and so has the world in which our clients operate. But the fundamentals of good counsel haven't changed."

As NLG Communications looks ahead to its 19th year, the firm remains dedicated to providing sound advice on complex communication and crisis issues while continuing to forge new partnerships across various sectors. Goldman expressed profound gratitude for the relationships cultivated over the years, stating, "I'm enormously grateful to the clients, colleagues, collaborators, and friends who have trusted me and NLG over these 18 years."

About NLG Communications LLC

Founded by Naomi Goldman in 2008, NLG Communications LLC is a leading public relations and crisis management firm based in Los Angeles. The firm strives to support public agencies, nonprofits, and corporations in navigating complicated issues while enhancing stakeholder engagement and visibility for social impact goals, emphasizing a collaborative approach that prioritizes long-term relationships and strategic foresight.