Frontier's Ready Crew Sets a Positive Example at Ebisu Cultural Festival 2025

Frontier's Impact at the Ebisu Cultural Festival 2025

Frontier Corporation, based in Shibuya, Tokyo, and known for its business matching service "Ready Crew," participated in the "Ebisu Cultural Festival 2025" held at Ebisu Garden Place on October 11th. This event, hosted by Sapporo Real Estate Development Co., brings together local companies and organizations to celebrate the charm and culture of the Ebisu area. This year marked the 15th edition of the festival, which was filled with visitors enjoying various activities.

Community Engagement and CSR from Frontier

As part of its CSR initiatives, Frontier set up a booth to engage local families and residents in enjoyable experiences. During the festival, many attendees expressed their appreciation, stating that they felt a closer connection to local business activities. The joyous atmosphere transformed Ebisu Garden Place into a space where smiles were shared across generations, allowing Frontier to deepen its ties with the community. The event boasted over 70 participating organizations, including 30 first-time participants, and featured a variety of activities, including workshops, stages, and markets, showcasing a rich cultural experience that appealed to visitors of all ages.

The Objective Behind Frontier's Booth

Under the theme of "creating communication opportunities for families," Frontier collaborated with Link Co., known for its agricultural machinery, to run a ring toss experience aimed at parents and children. This interactive booth served as a medium to foster communication and connections within the community. The sight of small children joyfully tossing rings while their parents cheerfully watched helped to create a warm and engaging environment, allowing all attendees to experience the essence of connection.

Many parents shared their sentiments about not often being able to participate in events with their children; however, the Ebisu Cultural Festival provided a wonderful opportunity for quality family time alongside a closer look at local initiatives.

Benefits Beyond a Simple Event

For Frontier, the event was not just about exhibiting its services but also about reflecting on the company's significance within the community. This experience also elevated brand awareness while instilling in each employee a renewed recognition of their connection to the community.

A Vision for Future Engagement

The festival was also an experience for Frontier’s employees to genuinely think about what they could do as a member of the local community. The Marketing Department's Event Group representative, Saku Ma, noted, "We want to be more than just information providers; we aspire to be a bridge connecting hearts. Seeing families enjoy ring toss brought home the realization that such small experiences can foster family communication and strengthen community ties."

Going forward, Frontier (Ready Crew) aims to continue promoting community engagement, focusing on connecting families and companies while creating a positive impact within the community. The organization strives to expand its role as a company that partners with the local area, actively contributing to the smiles of those living in Ebisu.

About Ready Crew

"Ready Crew" is a business matching agent that connects over 2,800 listed companies. With exceptional listening and proposal skills, the concierge team addresses various business inquiries through a unique system to introduce the best possible partners from an extensive network. Notably, the service charges fees only to the partner companies, leaving the contracting businesses free of any costs.

Company Overview

Name: Frontier Corporation
Headquarters: Ebisu Garden Place Tower, 14-15F, 4-20-3 Ebisu, Shibuya-ku, Tokyo
CEO: Masahiro Takahashi
Founded: November 2009
Website: Frontier Corporation

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Note: Information shared in this release reflects the current knowledge as of the release date and may change due to time elapsing or subsequent events.