#Japan #Tokyo #UPWARD #Sales Efficiency #Akira

Introduction

UPWARD, a tech firm located in Tokyo, has recently showcased a compelling case study detailing how it helped Akira Co., a real estate business, leverage digital transformation for sales efficiency. Through its deployment, Akira was able to double its sales activities and reach its highest-ever annual sales. This article delves into the challenges faced by Akira prior to the UPWARD implementation, the solutions provided, and the remarkable outcomes achieved.

Background of UPWARD Implementation

Akira, headquartered in Saitama, specializes in the intricate management of real estate transactions that involve agricultural land and forest areas within designated city planning adjustment regions. Before partnering with UPWARD, Akira encountered significant hurdles regarding data management and customer relationship continuity. Sales data and client information were often siloed—with individual sales representatives managing their own datasets. This lack of centralized information resulted in inefficient processes, including incomplete customer handovers and duplicated administrative efforts.

Recognizing the need for improvement, Akira decided to implement UPWARD due to its capabilities to visualize and share sales data on a map, as well as its integration with Zenrin's mapping services, essential for confirming land details during field activities.

Major Benefits Realized from UPWARD's Implementation

Doubling of Sales Activities

Upon integrating UPWARD, the company experienced an increase of over 100% in sales activity. Representatives were encouraged to use UPWARD's mapping features on their smartphones to mark properties during their rounds. This real-time visualization of outreach efforts ensured that overlapping visits were minimized while enabling sales staff to easily monitor their progress. Consequently, Akira's efficiency surged, leading to doubled activity levels in the field.

Achieving Unprecedented Sales Success

The enhanced visibility of untapped areas on maps equipped Akira’s team to carry out more effective outreach campaigns, which contributed significantly to their record-setting annual sales figures. Notably, every sales team member met their performance targets, marking the company's greatest achievement since its inception.

Boosted Team Morale and Collaboration

The sharing of success stories related to lucrative land acquisitions and effective selling methodologies also contributed positively to the motivation levels of sales personnel. Additionally, administrative staff gained real-time access to sales information, resulting in seamless communication during inquiries and handovers.

Akira's strategy continues to focus on increasing not only the quantity of its sales activities but also on improving their quality. They plan to utilize UPWARD to enhance their closure rates moving forward.

About UPWARD

UPWARD is an AI-driven sales support service designed specifically for field sales and on-site visits. It leverages patented geo-fencing technology to automatically log customer interactions, functioning as an invaluable asset for companies prioritizing face-to-face sales encounters. Currently, approximately 450 businesses, including industry leaders like Daiwa House and Century 21 Japan, have integrated UPWARD into their operations as a foundational element of their sales digital transformation.

Company Overview

UPWARD Corporation was founded in July 2016 and is dedicated to enabling field workers to unleash creativity while accelerating growth for both enterprises and society. By harnessing modern technology, UPWARD aspires to create an environment where individuals can perform their tasks effectively, regardless of location or circumstance.

For more information about UPWARD, please visit their official website.

For media inquiries, contact:
UPWARD Corporation PR Team
Phone: 03-6897-3683
Email: [email protected]