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Woodpack Global: A New Era in Wood Packaging

The National Wooden Pallet & Container Association (NWPCA) recently made an exciting announcement: it is officially rebranding itself as Woodpack Global. This change marks a significant evolution within the organization and the wooden packaging industry as a whole, reflecting the rapid growth, innovative strategies, and expanded capabilities that characterize today's marketplace.

A Reflective Shift

The decision to transition from NWPCA to Woodpack Global is not just a simple name change; it symbolizes a broader commitment to adapt to the evolving demands of global supply chains. As logistics and packaging advance technologically and conceptually, the new name encapsulates the momentum and essential role that the wood packaging sector plays in facilitating international trade.

Hinton H. Howell, Chair of the Board at Hinton Lumber Products, commented on this important change, emphasizing the need to blend the association's historical roots with a forward-thinking approach. "The name Woodpack Global speaks to the evolution of our industry from local operations to a worldwide network," Howell stated, highlighting both the legacy of the past and the modern realities of today's markets.

The NWPCA, founded in 1946, has been the cornerstone of the wooden packaging industry, representing over 820 member companies across 43 countries. The rebranding aims to reinforce the association's impact and better align its identity with the current shape of the industry it serves.

Insights from Leadership

Brent McClendon, President and CEO of the organization, explained that the rebranding process has been guided by member feedback, ensuring that it reflects the community's evolution and the industry’s growth. According to McClendon, the name Woodpack Global reinforces the association's leadership and advocacy measures, providing strong value not only within the United States but also to its growing international network.

The organization's mission to support the wooden packaging industry remains unchanged, reflected in their enduring motto, "Pallets Move the World®." This mantra serves as a guiding principle in all the association’s endeavors as it gears up for its new identity.

Launching the New Identity

The official debut of Woodpack Global, complete with its logo and new brand identity, is set for March 25, 2026, during the Annual Leadership Conference. This event will mark a pivotal moment for the organization as it presents its fresh identity to stakeholders and the public, reaffirming its commitment to building a more connected future in the wood packaging sector.

Looking Ahead

As Woodpack Global prepares for its new journey, the association remains dedicated to advancing advocacy, safety, and sustainability within the wood packaging industry. They continue to lobby on behalf of their members to create a robust framework that supports businesses involved in modern commerce.

By reestablishing its brand as Woodpack Global, the association showcases its readiness to address new challenges and opportunities in the global market while fostering a collaborative spirit among members. With an expanded staff and strategic goal alignment, Woodpack Global is poised to enhance its role as an influential voice in the wooden packaging sector and beyond.

In conclusion, this strategic rebranding is more than a cosmetic change; it reflects a dynamic industry evolving in real-time. As Woodpack Global steps into its future, it does so with a commitment to innovation, collaboration, and legacy—driving the wooden packaging industry to new heights.