AI 'KAORIUM' to Transform Fragrance Experiences at SHIBUYA BEAUTY JAM THE WEEKS

AI 'KAORIUM' Unveiling at SHIBUYA BEAUTY JAM THE WEEKS

From June 4 to June 17, 2026, the heart of Shibuya will thrum with sensory delight as SCENTMATIC unveils its revolutionary AI fragrance system, KAORIUM, during the highly anticipated event, SHIBUYA BEAUTY JAM THE WEEKS. Set against the vibrant backdrop of Shibuya Scramble Square, Hikarie ShinQs, and SHIBUYA109, this event aims to enrich the customer experience in innovative ways, promising a unique engagement with scents.

The Event

SHIBUYA BEAUTY JAM THE WEEKS is a multifaceted beauty event curated by Tokyu Department Store, featuring a variety of campaigns and cosmetic adventures spread over three iconic venues in Shibuya. The primary theme of this year’s event is “The Fragrance You Might Be Destined For,” showcasing a collection of special fragrances designed to uplift spirits, encourage self-expression, and serve as thoughtful gifts for loved ones.

At this event, attendees will have the exclusive opportunity to engage with KAORIUM. This innovative AI will facilitate a personalized fragrance selection experience, allowing visitors to explore 16 carefully curated scents tailored to their individual preferences. With this interactive system, each participant can anticipate discovering a new fragrance that resonates with their unique style.

KAORIUM Experience

The fragrance selection powered by KAORIUM is a fusion of advanced technology and artistry. The AI translates the nuances of scent into language and vice versa, creating a synergy between olfactory and verbal experiences. Attendees can interact with the setup at several designated spots: the special area near the escalators at Hikarie ShinQs, the Event Stage at Shibuya Scramble Square, and at the beauty palette stations in SHIBUYA109 and other nearby locations.

It’s important to note that experiencing the KAORIUM services is completely free; however, there may be some wait times depending on crowd levels. Additionally, some fragrances recommended through the AI may not be available at every event location.

The Technology Behind KAORIUM

KAORIUM is SCENTMATIC's bright idea, engineered to translate scents into descriptive language, making the often ambiguous impressions of fragrances tangible and relatable. The system not only helps participants discover new scents but also influences how we perceive fragrances verbally. This innovative approach brings about greater awareness of our sensory perceptions and opens up diverse business opportunities in fields ranging from edibles to purchasing experiences.

Furthermore, KAORIUM has garnered industry recognition, having won a Silver Award at the prestigious A’ Design Award and partnered with the University of Tokyo for cutting-edge research on the effects of language on fragrance perception.

Join the Experience

This unique opportunity to engage with fragrances in a brand-new way should not be missed. Mark your calendars for June 4 to June 17, 2026, and head to the exciting venues in Shibuya. Allow KAORIUM to guide you on a personal journey through scent, and uncover the fragrance that truly speaks to you.

For more details on the event and to explore the lineup, please visit SHIBUYA BEAUTY JAM Official Site.