#United States #Los Angeles #Beach Now #BeachLife Festival #Lizz Khabazashvili

Beach Now Welcomes New Leadership and Celebrates a Milestone Anniversary

Beach Now, an innovative lifestyle concierge service dedicated to enhancing beach outings, has entered its second decade with new leadership. Lizz Khabazashvili, the founder of Concierge Tbilisi, now leads the company as CEO. The transition represents a significant shift as Beach Now prepares to further enrich the carefree beach experience it has become known for.

Founded in Venice Beach in 2015, Beach Now built its reputation on the principles of luxurious convenience and the essence of Georgia’s rich hospitality. Khabazashvili’s appointment reflects her dedication to providing the kind of top-notch service that embodies the spirit of welcoming guests with open arms, a tradition deeply rooted in her Georgian heritage.

Joining Lizz is her daughter, Masho, who specializes in hospitality and provides invaluable experience in luxury guest services. The duo aims to elevate Beach Now’s mission of hassle-free experiential outings, offering tailored services such as romantic beach getaways, exclusive birthday celebrations, and customizable milestone events.

To honor its tenth anniversary, Beach Now has partnered with California Surf Club and the BeachLife Festival, held from May 2-4, 2025. This partnership features unique on-site activations that redefine beachside leisure and enhance customer enjoyment. Throughout the festival, Beach Now hosted approximately 3,500 guests daily at the HighTide VIP Deck, marking a pioneering collaboration in the Concierge’s history.

Khabazashvili expresses her enthusiasm for embarking on this new chapter: "I have always believed that comfort and ease create the most meaningful experiences. We've built our brand on the idea that our guests can show up and enjoy a day at the beach without any of the planning or stress. Our dedicated team works tirelessly to ensure every detail is taken care of."

As part of the festival celebration, Beach Now is committed to building on its reputation for seamless customer experiences. With its knowledgeable beach concierges managing arrangements from transportation to gourmet dining options, guests can relax and focus on indulging in the California sun.

With a decade of experience and a clear vision for the future under Khabazashvili's leadership, Beach Now is poised to redefine the beach experience for those who crave leisure without the fuss. Whether you're looking for a simple day at the beach or a grand celebration in a private setting, Beach Now delivers exceptional service that leaves a lasting impression.

The legacy continues as Beach Now aims to grow its footprint and reach more beachgoers who wish to experience effortless coastal luxury. As we look forward, Khabazashvili emphasizes the commitment to tradition while welcoming innovation, believing that their evolvement will ensure a brighter future for the business.

Overall, Beach Now represents a stunning blend of tradition and modernity, cultivating accessibility to California’s iconic beach culture while celebrating the new era under women-led leadership. As they embark on this new journey, they invite everyone to join in the fun at the next beach outing—because at Beach Now, you simply show up, and they take care of the rest!