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The Bloc's Ambitious Growth Strategy in the AMEA Region

The Bloc, a leading global agency specializing in health-related communications, is gearing up for an ambitious expansion in the Asia Pacific, Middle East, and Africa (AMEA) region. The company recently launched a new office in Singapore, complementing its existing operations in Manila. This strategic move is a crucial part of The Bloc’s growth initiative aimed at solidifying its status as a premier player in medical communications.

With the new Singapore office, The Bloc seeks to broaden its medical communications offerings throughout the AMEA region. It will provide a diverse range of services including the development of scientific platforms, management of medical experts, organization of scientific meetings, patient engagement initiatives, and comprehensive medical education programs. This expansion is strategically aligned with the agency’s goal of delivering its world-class services to a growing number of global clients in the pharmaceutical, biotechnology, and healthcare sectors.

Jennifer Matthews, the Global President and CEO of The Bloc, emphasized the significance of this expansion by stating, “Our expansion into the AMEA region is not just about increasing our footprint; it's about amplifying our impact in medical communications.” According to her, the agency is pioneering a fresh approach that incorporates data-driven strategies, setting new standards in the industry that transcend geographical boundaries.

The Bloc’s mission of “Be Great to Do Good” fuels its growth strategy. By blending local insights with their innovative behavior-based communication platform, BE-COMMS, The Bloc aims to enhance its global strategies, create impactful engagements, and improve client interactions. This initiative not only introduces proprietary offerings but also expands the agency's operational capabilities to meet the needs of its clients more effectively across the AMEA region.

Matthews further elaborated on the expansion's impact by stating, “The establishment in Singapore strategically positions us to better serve our clients across key regions, aligning seamlessly with our BE-COMMS value proposition. By leveraging advanced behavioral science, we deliver comprehensive omnichannel engagement solutions.”

The Singapore team, alongside professionals operating out of Hong Kong, consists of experienced leaders from various markets in the region, supported by a full-service team in Manila. This cross-disciplinary group of specialists is dedicated to transforming the behaviors of healthcare professionals through engaging experiences, compelling content, and strong scientific expertise delivered across various countries and channels.

In addition to enhancing its operational capabilities, The Bloc plans to further develop proprietary offerings and refine its sales and business strategies as part of its AMEA expansion. This initiative is pivotal in reinforcing The Bloc's standing as a leading global medical communications agency, thereby facilitating the delivery of innovative solutions throughout numerous markets.

To gain insights into the specialized services available in the AMEA region, interested parties can visit The Bloc's Singapore location page or direct inquiries to Chew Siew Wyn. Further information, including media visuals, can also be accessed via The Bloc's press kit.

About The Bloc

The Bloc is a unique global agency focused exclusively on health-driven behavioral change. Guided by its mission, “Be Great to Do Good,” The Bloc aims to create exceptional brands and experiences that promote better health outcomes. With its proprietary BE-COMMS (Behaviorally Enriched Communications) operating system and backed by award-winning creativity and robust scientific expertise, The Bloc delivers impactful marketing and medical communications for its worldwide clientele. Celebrating 25 years in business, The Bloc remains proudly independent and women-owned. To learn more, visit The Bloc's official website.